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Approved Nouns:

  • brand
  • Developer Challenge
  • Developer Program
  • Developer Program Application Lab
  • Innovation Kit
  • logo
  • mark
  • microarchitecture
  • name
  • platform
  • processor
  • SoC
  • trademark

Acknowledgement Line(s):

  • Whenever the Intel® Atom™ brand appears, the following footnote must also appear: "Intel and Intel Atom are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Intel® Atom™ logo appears, the following footnote must also appear: "Intel, the Intel logo, the Intel Inside logo and Intel Atom are trademarks of Intel Corporation in the U.S. and/or other countries."

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel® Atom™ trademark should be used as an adjective and not as a noun. See the above list of approved nouns for the Intel® Atom™ trademark.
  • Use the appropriate trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text. The appropriate use of trademark symbols with this trademark is as follows: Intel® Atom™ trademark
  • Never hyphenate or abbreviate the Intel® Atom™ trademark.
  • Never incorporate the Intel® Atom™ trademark or any part of the mark into third party’s company name, product or service brand name, or model number.
  • For products with an assigned processor number, the processor number must follow the processor brand name (e.g., Intel® Atom™ processor CE4100).
  • Processor number font, size, and color must be treated the same as the rest of the brand text mention.

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel® Atom™ processor Atom™ processor
Intel® Atom™ processor –based PC PC based on Atom™ processor
ABC system with Intel® Atom™ processor ABC Intel® Atom™-based system
Intel® Atom™ brand Atom™ brand
Intel® Atom™ processor Z500 Intel® Atom™ Z500 processor
Intel® Atom™ processor N270 N270 Intel® Atom™ processor
Intel® Atom™ processor 330 Atom™ processor 330
Intel® Atom™ processor CE4100 Intel® Atom™ processor CE 4100
Platform based on the Intel® Atom™ processor Atom™ platform
Reference Platform with Intel® Atom™ processor CE4100 Intel® Atom™ Reference Platform