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Approved Nouns:

  • application fund
  • Application Lab
  • brand
  • catalog
  • center
  • client
  • Creator
  • Developer
  • Developer Challenge
  • Developer Program
  • Elements
  • encapsulator
  • Encapsulator Debugger
  • Lab
  • logo
  • mark
  • name
  • Premiere Apps
  • product
  • program
  • project
  • Reseller Store
  • SDK Plug-In
  • SDK Suite
  • service
  • service mark
  • show
  • Small Business Service
  • Small Enterprise Service
  • SMB Service
  • software
  • Software Debugger
  • Software Development Kit
  • Software Development Wizard
  • Software Package Validation Utility
  • Software Packaging Utility
  • trademark
  • Virtual Device App Tester

Acknowledgement Line(s):

  • Whenever the Intel AppUp® brand appears the following footnote must also appear: "Intel and Intel AppUp are trademarks of Intel Corporation in the U.S. and/or other countries."
  • Whenever the Intel AppUp® logo appears, the following footnote must also appear: “Intel, Intel AppUp and the Intel AppUp logo are trademarks of Intel Corporation in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel AppUp® mark should be used as an adjective and not as a noun. See the above list of approved nouns for the Intel AppUp® trademark.
  • Use the appropriate trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text. The appropriate use of trademark symbols with this trademark is as follows: Intel AppUp® trademark
  • Never hyphenate or abbreviate the Intel AppUp® trademark.
  • Never incorporate the Intel AppUp® trademark or any part of the mark into third party’s company name, product or service brand name, or model number.

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel AppUp® center AppUp Center
Intel AppUp® center Intel AppUp™ center
Intel AppUp® software Intel® AppUp™ software