Intel AppUp® Trademark Usage Guidelines

Approved Nouns:

application fund
Application Lab
brand
catalog
center
client
Creator
Developer
Developer Challenge
Developer Program
Elements
encapsulator
Encapsulator Debugger
Lab
logo
mark
name
Premiere Apps
product
program
project
Reseller Store
SDK Plug-In
SDK Suite
service
service mark
show
Small Business Service
Small Enterprise Service
SMB Service
software
Software Debugger
Software Development Kit
Software Development Wizard
Software Package Validation Utility
Software Packaging Utility
trademark
Virtual Device App Tester

 

Acknowledgement Line(s):

  • Whenever the Intel AppUp® brand appears the following footnote must also appear: "Intel and Intel AppUp are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries."
  • Whenever the Intel AppUp® logo appears, the following footnote must also appear: “Intel, Intel AppUp and the Intel AppUp logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.”

Proper Trademark Usage Rules Include:

  • As with all other trademarks, the Intel AppUp® mark should be used as an adjective and not as a noun. This means that an appropriate and approved noun from the list above must accompany the Intel AppUp® trademark.
  • Use the appropriate trademark symbol in the first appearance of the trademark in a headline, and/or the first prominent use and first appearance in the body of text. The appropriate use of trademark symbols with this trademark is as follows: Intel AppUp® trademark
  • Never hyphenate or abbreviate the Intel AppUp® trademark
  • Never incorporate the Intel AppUp® trademark or any part of the mark into third party’s company name, product or service brand name, or model number

Sample Usage Chart

Correct Usage
Incorrect Usage
Intel AppUp® center AppUp Center
Intel AppUp® center Intel AppUp™ center
Intel AppUp® software Intel® AppUp™ software