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Marketing Data Helps Curb Inventory Discrepancies

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Marketing Data Helps Curb Inventory Discrepancies

The document looks at how retailers solve inventory discrepancies, such as out-of-stock and overstocked merchandise, using real-time data and marketing analytics to reduce shopper dissatisfaction and increase sales.

Through the use of digital display devices on signage, kiosks, shelf labels, and elsewhere, consumers are offered a shopping experience that is immersive, more efficient, and convenient. Retailers benefit from the data these devices collect to strengthen their brands and improve inventory controls.

Read the full Marketing Data Helps Curb Inventory Discrepancies Solution Brief.