Electronic Shelf Labels Grab Customers' Attention

Background

Facing fierce price competition, retailers and product manufacturers are constantly looking for new ways to increase profitability. Simply put, this can be done by boosting sales volume, increasing advertising revenue, reducing operating costs, and minimizing inventory distortion. Addressing all these avenues, a new technology, called micro-digital signage (MDS), places advertising and product information on small digital screens mounted on store shelves—the point-of-decision for consumers.

Solution

As customers pass through store aisles, grab their attention using electronic shelf labels that play eye-catching, high-definition video and animation about products and in-store specials. Brand and price promotion messaging on a digital signage network can generally produce a sales lift of eight to ten percent, as well as impact category sales, according to Platt Retail Institute. This advertising content can also generate incremental revenue from product manufacturers who will be able to connect with consumers when buying decisions are made. An ad placement rate of USD 200 to USD 300 per month may be reasonable based on a study conducted by PRI Research. The screens can help increase the success of new product launches by making sure consumers take notice of specific shelf locations as they stroll down the aisle. Moreover, the solution eliminates the need for employees to print and attach price labels on the shelves, thereby reducing operating costs and increasing the accuracy of shelf prices.

Benefits

  • Get customers to pay more attention to new products to boost sales
  • Capture additional advertising revenue
  • Reduce operating cost by changing shelf prices and signage electronically

 

Promotion messaging on a digital signage network can generally produce a sales lift of eight to ten percent.

Platt Retail Institute

Intelligent Shelving: In-depth

Electronic shelf labels attract new customers

An eye-catching intelligent shelf solution can help create a market for new products. These displays can also show product prices, high-definition advertisements, and other information to increase awareness and alert customers to special offers.

Read a solution brief about shelf labels ›

Read a solution brief about digital shelving ›

Read the blueprint ›

Key Ingredients

Technology What it is:

Flextronics pre-integrated solution

Store shelves, MDS screens, and content management system

Intel® Retail Client Manager (Intel® RCM)

Content management system (CMS)

Intel® Active Management Technology (Intel® AMT)

Technology enabling IT personnel to quickly fix many types of system problems remotely, thus improving system availability and the end-customer experience

Intel® Audience Impression Metrics Suite
(Intel® AIM Suite)

Powerful anonymous viewer analytics (AVA) data collection and audience measurement tools

Electronic shelf tags

Micro-digital signage (MDS) screens

Media player

Intel® processor-based player sending content to MDS screens

Video over USB

Smooth video playback and a low latency connection

Camera for Intel AIM Suite

Standard device

McAfee® security software

Whitelisting security software with negligible performance impact on the media player

Tutorials and Demos