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Simplifying Content Delivery to Digital Touchpoints

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Simplifying Content Delivery to Digital Touchpoints

Rely on Intel® Retail Client Manager (Intel® RCM) to manage digital content across consumer touchpoints, creating valuable consumer experiences and sales opportunities.

Today, businesses large and small are investing in a new generation of digital touchpoints—digital signs, kiosks, POS (point-of-sale) solutions, vending machines, intelligent shelf labels, and more—to engage customers, convey information and hopefully create a sale:
• A local coffee shop promotes a combo/cross sell offer at checkout. As you approach the counter, the digital sign shows an offer of muffin at half price with the purchase of a large coffee.
• A clothing retailer, looking to highlight a new line of sportswear for teenagers, programs its in-store digital signs to show marketing messages wherever they gather in the store.
• A regional bank wants to make people using its ATMs aware of a new line of financial products. It programs its ATMs and digital signs with a consistent set of messages.

Making sure the right content appears at the right time in the right places is key to the success in each of these examples.

Read the full Simplifying Content Delivery to Digital Touchpoints Solution Brief.