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macy's beauty spot touchscreen, cosmetics counters, a new face with digital signage, core processors, i7, multi-channel experience

Shopping for cosmetics can involve a significant amount of research, given the large number of brands, products, applications, and of course, range of prices. With this in mind, Macy’s, one of the premier retailers in the U.S., launched a project to better assist women looking for cosmetics. Through customer surveys, the company learned that some women prefer to explore beauty merchandise on their own; however, this can be difficult when products are behind the counter and out of reach. To address this, with assistance from Intel, Macy’s created Macy’s Beauty Spot*, an experience offering customers a helpful and fun way to discover cosmetics across multiple brands.

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