Shopping for cosmetics can involve a significant amount of research, given the large number of brands, products, applications, and of course, range of prices. With this in mind, Macy’s, one of the premier retailers in the U.S., launched a project to better assist women looking for cosmetics. Through customer surveys, the company learned that some women prefer to explore beauty merchandise on their own; however, this can be difficult when products are behind the counter and out of reach. To address this, with assistance from Intel, Macy’s created Macy’s Beauty Spot*, an experience offering customers a helpful and fun way to discover cosmetics across multiple brands.
A demonstration of how to create campaigns with multiple display zones, including: zone sizing and placement, organizing playlist order, and configuring an RSS ticker feed.
This video details the steps of creating a channel, and registering a new player to this newly created channel.
AVA used in retail adapts digital signage advertising content in real time based on viewer demographics.
Intel’s end cap concept offers a dynamic and engaging merchandizing solution providing benefits.
Presents a new retail point-of-sale system with low-power graphics and media performance.
Discusses potential uses for Bocom's digital security surveillance system.