Retail Companies At-a-Glance Guide
The one million or so bricks-and-mortar retail stores in the U.S. are the world’s largest single sales channel, but they are losing ground. While in-store sales grow each year in single digits, sales via e-Commerce sites, and on mobile devices are growing much faster. The impact is being felt throughout the retail industry, from the neighborhood shop to the landmark department store, from the specialty boutique to the big-box outlet.
How Today’s Digital Technologies Are Being Used
To make their stores more competitive in today’s changing marketplace, retailers are increasing their investments in a wide range of technologies to better manage and market their stores, increase inventory efficiencies, improve cash flow and revenues, and improve their customer experiences.
• Many retailers are turning to the latest point-of-sale (POS) solutions (replacing traditional cash registers) because they can play a central role not just in ringing up sales but also in marketing, pricing, inventory control, and customer service.
• Sales associates equipped with handheld POS systems provide an appealing and high-tech way to engage customers and bust lines.
• Digital signs are replacing old-fashioned printed signs—simplifying production and also delivering almost infinite flexibility in promoting products and responding to changing conditions (such as the weather).
Read the full Retail Companies At-a-Glance Guide.