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Omni-Channel Technology Reaches More Customers

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Omni-Channel Technology Reaches More Customers

New technologies supporting the omni-channel offer retail marketers powerful solutions for developing more effective, highly targeted, and measurable promotions for improved sales. At the same time, omni-channel technology can improve marketers’ ability to collect customer data and to measure results, two things that are vital to determining return on investment (ROI) and strengthening the retailer’s bottom line.

On the consumer’s side, digitally empowered shoppers typically access multiple channels (online or in-store, with a smartphone, computer, or in person) preferring to view all of a retailer’s channels as a single shopping experience from a single brand. In response, the omni-channel consolidates channels and internal operations to achieve that unified, cross-channel shopping experience customers want.

Read the full Omni-Channel Technology Reaches More Customers Solution Brief.