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Modern Shopper: A Vision of the New Interactive Retail ExperienceEngaging today’s modern consumer requires seamless integration of online and in-store experiences. Intel® technology is helping retailers make it a reality.Take even the briefest look at shopping today and it is clear that retail has changed. Consumers are connected. Untethered. Empowered. And retailers are working hard to stay in lockstep, enhancing every touchpoint—virtual and actual—with innovative technologies to meet and exceed customer expectations.Meet Emma, a constantly connected, technology-savvy shopper on a mission to update her first kitchen. What follows is a snapshot of one shopper’s journey in the new retail environment, illustrating not only what is possible, but also what is actually happening today as shoppers discover, browse, investigate, and transact with the help of Intel® technologies. Read the full Modern Shopper: A Vision of the New Interactive Retail Experience Solution Brief.
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