Interactive Systems Bring Multichannel Retailing Into the Store
Digital signage has been in retail stores and bank lobbies for over a decade. As advances in technology deliver better performance to the displays, retailers are adding interactivity to their digital signage plans to better engage with customers.
From looking up the location of a product in a store to obtaining product s...uggestions based on past purchases, the possibilities for digital displays with interactive capabilities are nearly endless.
In 2012 and 2013, two German companies, Pyramid Computer GmbH and Wincor Nixdorf, teamed together to provide interactive, digital, all-in-one, multi-touch kiosk systems based on Intel® architecture to leading UK retailer Marks and Spencer (M&S). These 32-inch kiosk systems give M&S customers access to a greater array of products at the touch of a finger.
Problem: Provide Greater In-store Selection and Convenience
M&S has over 700 stores in the UK and another 350+ in more than 40 other countries. As with all brick-and-mortar stores, its entire inventory is not available in any one store. Without increasing the size of their sales space, M&S wanted a way to give store customers access to their complete product catalog, even items not in that particular store’s inventory.
To meet these goals, the company decided to develop a multichannel approach that would increase visibility of their online business and enable a much faster purchasing process with optional home delivery, all while giving their in-store customers access to the larger online inventory.
Read the full Interactive Systems Bring Multichannel Retailing Into the Store Solution Brief.