The primary objective of retailers is to get shoppers to buy, and then buy even more. In this digitally-charged world, persuading customers to spend may require finding new ways to engage them. Acting on this premise, a leading U.S. retailer of home merchandise, apparel and automotive products created a fun and rewarding shopping experience that combines digital signage and mobile phones. The centerpiece is an intelligent self-service offer center, from which customers can download special offers to their mobile phones. The solution plays targeted advertising in high traffic areas and provides ways to reduce inventory distortion, raise brand awareness, improve cross-selling and increase customer understanding.