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Intelligent Mobile Advertising Solution: Brief

In many ways, consumers are way ahead of brands and retailers with respect to using digital technologies in the retail space. They have access to an abundance of information—anytime, anywhere—thanks to Intel® technology that allows the to download detailed product information, read online reviews, text friends for opinions, compare prices, and more.

Developing a comprehensive marketing stra...tegy to take advantage of the rise of smartphones, social media, Web content, or other digital channels is non-trivial. However, this can be achieved more easily with an intelligent mobile advertising solution that integrates—in an end-to-end manner—multiple digital channels, as well as data mining and digital signage.

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