In many ways, consumers are way ahead of brands and retailers with respect to using digital technologies in the retail space. They have access to an abundance of information, anytime, anywhere, thanks to technology that allows them to download detailed product information, read online reviews, text friends for opinions, compare prices, and more. On the other hand, many brick-and-mortar stores have embraced the digital age more slowly; a factor contributing to the loss of market share to online shopping.
Developing a comprehensive marketing strategy to take advantage of the rise of smart phones, social media, Web content, or other digital channels is non-trivial. With change comes opportunity, one of which is building and sustaining 1:1 personal relationships with every single customer.
This can be achieved with an intelligent mobile advertising solution that integrates, in an end-to-end manner, multiple digital channels, as well as data mining and digital signage. This solution blueprint discusses a scalable and extensible framework capable of interacting with customers more intelligently by combining information from a wide variety of sources.