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Outdoor Advertising Delivers Immersive Experience: Solution Brief

Combines life-like augmented reality, customer interactivity and social media.

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Outdoor Advertising Delivers Immersive Experience: Solution Brief

The solution for San Francisco’s Monterey Bay Aquarium combines life-like augmented reality, customer interactivity, and social media.

Starting at sea level, gently descend 150 feet underwater and see an assortment of fish, sharks, sea turtles, and sardines floating by in vivid 3D. Water is all around. Look up and there’s the water surface; look to the right and a school of fish is swimming by. It’s surprising that this immersive experience, promoting the Monterey Bay Aquarium in San Francisco, is actually in a bus shelter.

Users interact with a six-foot-tall, high-definition touch screen. Colorful vinyl panels coated with ocean scenery decorate the roof and back side. This award-winning outdoor display creates an interactive, engagement zone, where bus riders and passersby can escape to the wonders of the deep blue sea. This amazing experience, called “150 Feet of Awesome,” was developed by Clear Channel Outdoor and Inwindow Outdoor, and is powered by the Intel® Core™ i7 processor, which simultaneously drives the 3D display, takes pictures of users, and sends the photos to the cloud.

Read the full Outdoor Advertising Delivers Immersive Experience Solution Brief.