Many retailers are apprehensive about rolling out a large, complex digital signage network, and rightfully so. The cost and planning required to deploy high-definition displays, kiosks, video walls, and perhaps Internet protocol TV (IPTV) are considerable and must be backed by a solid return on investment (ROI).
Providing examples of how this all comes together is Media-Saturn Group, Europe’s largest electronics retailer, operating more than 900 stores in 16 countries with around 15 million shoppers visiting every week. The company’s main objective in launching its network is to help customers make informed purchase decisions by providing the best possible information using a one-of-a-kind, in-store digital experience.
This is achieved with media players, servers, and kiosks based on Intel® processors, which deliver the computing performance and graphics capabilities needed to power this exceptional multimedia experience.