The document describes the success of an in-store digital experience offered by European electronics retailer Media-Saturn Group. The company has established an network of digital signage and information kiosks that raise brand awareness through increased customer engagement.
The digital network lets customers listen to music, preview movie and game trailers, get advice about ink cartridges, or learn about mobile phones and related service plans.
The in-store experience enables customers to make better-informed purchase decisions and allows Media-Saturn to generate advertising revenue.
The store chain manages 220,000 screens, about half of which are controlled by a web-based platform.
The solution is powered by Intel® processors, which provide the computing performance and graphics capabilities needed to deliver this cutting-edge, multimedia experience.