Customers expect a seamless and consistent shopping experience even when they cross channels, like buying an item online and picking it up at a physical store, or buying an item online and then returning it to a physical store. For them, it’s just one retail brand; although behind the scenes it may be a different story, especially when each channel has a unique set of business processes and infrastructure. For that reason, NCR* provides a solution that tightly couples inventory visibility for brick-and-mortar stores and corporate web sites. Such a converged retail solution is the basis for conducting sales transactions across channels in a way that ensures prices, promotions and inventory views are the same regardless of the shopping mode. The solution helps retailers integrate siloed retail systems, present consistent customer touchpoints, keep inventory balanced and simplify transactions.