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Kane Graphical Group Creates Community Banking Digital SignageCreating a Cost-Effective Digital Signage Program for Community BankingKane Graphical Group is helping banks strategize and deploy innovative signage solutions based on Intel® technology for maximum ROI.IntroductionWith increasing competition from online banks and large financial institutions, community banks must work harder than ever to build and expand customer relationships. This is particularly true at the branch level, where banks have the most chance to develop a connection with the customer, provide education, and sell additional products and services. Resourceful banks use every customer visit as an opportunity to grow the relationship.With more than 40 years of experience in helping banks develop comprehensive in-branch marketing, Kane Graphical Group specializes in visual displays and signage. Its advanced digital signage solutions use Intel® Audience Impression Metrics Suite (Intel® AIM Suite), powerful data collection and audience measurement tools, to create a breakthrough retail experience that is customer-centric and deepens customer engagement. Intel AIM Suite can be used to:• Provide relevant targeted content• Analyze audience response• Refine creative executions based on analysis of customer-display interactions• Measure in-branch advertising effectiveness and return on investmentThe unique combination of Kane’s bank marketing experience and innovative Intel® technology enables banks to communicate with customers in new ways that can help increase business.Read the full Kane Graphical Group Creates Community Banking Digital Signage.
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