Digital Signage At-a-Glance Guide
Whether it’s presenting up-to-the-second information, promoting a brand, advertising a specific product or service—or any of dozens of other applications—digital signs are a familiar part of so many settings. Businesses of all kinds—retailers, restaurants, schools, hotels, and more—are using digital signs to enhance the customer experience, showcase products and services, drive inventory turnover, give customers the new ideas that drive sales, and much more.
How Digital Signs Are Used
Businesses can achieve a wide range of goals using digital signage. Here are some of the most common objectives:
Lowering costs. Replacing slower, costly, and less efficient printed methods of distributing information.
Increasing sales. Increasing awareness of products, services, new offerings, promotions, and so forth, linking digital signage with inventory to make it possible to automatically update pricing for products that are reaching their expiration date.
Information or wayfinding. Providing visitors and consumers with information and directions for specific locations, events, arrivals, departures and so forth, in transit centers, hospitality, schools, large retail complexes, and many other locations.
Merchandising. Making a virtual product presentation to enable the consumer to view a product from all angles, see videos, get information, and so forth.
Enhancing the customer experience. Showing “how to” videos to give people new ideas about using your products; using multi-touch-screen signs and kiosks that enable people to get quick access to information they need.
Enhance and extend the brand. Offering HD video, animated and/or glassless 3-D graphics, and new levels of interactivity to create high-impact brand messaging.
Read the full Digital Signage At-a-Glance Guide.