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Choosing the Best Content Management System for Digital Signage

Intel® Retail Client Manager meets the key criteria for a valuable long-term CMS investment that can grow with and support retailer’s digital signage campaigns.

Digital signage can significantly increase the value and volume of sales. For example, 7-Eleven stores in Denmark saw coffee sales rise 30 percent when it was advertised on digital signs. Likewise, sales of a new phone card leaped by 319 percent. Another study, conducted by the University of Munich, indicated that digital signage can boost sales volume by 80 percent.

”Customer-facing technologies are now a must-have to stay relevant, rather than a nice-to-have,” says Steven Keith Platt, Director and Research Fellow at Platt Retail Institute. In fact, a report from global market research and consulting company MarketsandMarkets indicates that the digital signage market will be worth USD 13.2 billion by 2016.

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