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Creating the Next-Generation Digital HotelStreamlining operations and delivering the guest experiences that drive competitive advantage.Successful hotels, resorts, and other lodging establishments measure their performance in occupancy rates, streamlined cost-structures, and guest experiences that increase loyalty and word of mouth.It’s always been that way: hospitality is a people business that specializes in comfort, service, and memorable experiences.But succeeding in a hospitality market that’s more competitive, more global, and—most of all—more digital, is creating new challenges. While nothing is going to replace the importance of a comfortable room and attentive service, more and more of the business of hospitality—from browsing to booking, check-in to check-out—takes place online, on mobiles and across social networks. This is as true for a sprawling five-star luxury resort as it is for a downtown boutique hotel or a highway suite-style hotel catering to the needs of budget-minded business travelers.The emergence of a new and coveted category of digitally savvy travelers has hoteliers of all kinds paying renewed attention to technology:• Going mobile. Extending booking, check-in and check-out, and even room keys to travelers on smart phones.• Engaging guests. Connecting with guests through an array of kiosks and digital signs in public areas and digital gadgets and services in the guest room.• Analytics. Taking advantage of analytics and cloud-based services to better understand guest behavior and preferences.Read the full Creating the Next-Generation Digital Hotel Solution Brief.
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