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Content Management Software Market Segment Overview

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Content Management Software Market Segment Overview

Digital consumer touchpoints—intelligent systems, such as digital signs, kiosks, vending machines, and more that can be used to engage a customer, convey information, and hopefully create a sale—are transforming the world of retail and playing a major role in industries, such as hospitality, transportation, education, and financial services.

Using these touchpoints makes it possible for any business to create more interactive, information-rich environments.
• In retail, they are helping to reinvent the traditional bricks and mortar store to become more competitive with e-commerce.
• For quick-service restaurants, these solutions—including digital menu boards and self-ordering point-of-sale systems—are the way to better handle peak periods and create the kind of environment that keeps patrons coming back for more.
• In hotels and resorts, the effective use of digital signs and other touchpoints are a cost-effective way to promote services on a large property.

Essentially, any device that can be connected and equipped with a flat-panel display screen becomes a touchpoint. Even a small store can have a dozen or more touchpoints and a large retail chain can have tens of thousands.

Read the full Content Management Software Market Segment Overview Solution Brief.