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Content Management Software Market Segment OverviewDigital consumer touchpoints—intelligent systems, such as digital signs, kiosks, vending machines, and more that can be used to engage a customer, convey information, and hopefully create a sale—are transforming the world of retail and playing a major role in industries, such as hospitality, transportation, education, and financial services.Using these touchpoints makes it possible for any business to create more interactive, information-rich environments.• In retail, they are helping to reinvent the traditional bricks and mortar store to become more competitive with e-commerce.• For quick-service restaurants, these solutions—including digital menu boards and self-ordering point-of-sale systems—are the way to better handle peak periods and create the kind of environment that keeps patrons coming back for more.• In hotels and resorts, the effective use of digital signs and other touchpoints are a cost-effective way to promote services on a large property.Essentially, any device that can be connected and equipped with a flat-panel display screen becomes a touchpoint. Even a small store can have a dozen or more touchpoints and a large retail chain can have tens of thousands.Read the full Content Management Software Market Segment Overview Solution Brief.
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