Retail Solutions: Content Management Software Options
For small- and medium-sized businesses
Retailers, restaurants, hotels, schools, and a wide range of businesses and organizations are investing in digital signs, kiosks, point-of-sale (POS) solutions, vending machines, and other touchpoints. These touchpoints are opportunities to engage customers, convey information, and hopefully lead to more sales.
The key to the success of these efforts is the ability to deliver directed content, to the right people, at the right time. That is the challenge that a content management system (CMS) is designed to solve.
Today, any connected device that can be equipped with a screen can become a customer touchpoint. Digital signs, kiosks, POS systems, ATMs, vending machines, shelf labels, menu boards, gas pumps—they are all part of the new world of digital customer touchpoints. The content displayed via a CMS at these touchpoints can take the form of:
- Sales promotions
- Branding messages
- Advertisements, including paid advertising
- Product information
- Directions or wayfinding
- Public safety information
- Menu selections
The possibilities for content are essentially unlimited.
Intel’s content management solution: Intel® Retail Client Manager (Intel® RCM)
Intel® Retail Client Manager (Intel® RCM) is intuitive, easy-to-use software for managing digital content across consumer touchpoints. Simply choose the content, the location or screen where it should appear, and the time, and you are ready to go—it is that simple. Intel RCM is designed to handle virtually any digital content in any format—photos, animated graphics, HD video, and much more.
Content management software (CMS) market segment overview
Everything you ever wanted to know about CMS solutions.
Simplifying content delivery to multiple touchpoints
A how-to guide for creating valuable consumer experiences and sales opportunities with Intel® Retail Client Manager.
Intel® Retail Solutions Partner Network
Find vendors that can help you design and deploy amazing CMS solutions.