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Solution Achieves Digital Signage Success in Retail Banking

DMG uses Intel® technology and Haivision CoolSign* for retail banking

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Solution Achieves Digital Signage Success in Retail Banking

An end-to-end solution from DMG, Haivision, and Intel helps streamline operations and deliver measureable ROI.

Introduction
Today’s technology-savvy bank customers are helping to create a need for more sophisticated in-branch merchandising. According to market research firm comScore, 32.5 million people in the United States accessed banking information from mobile devices in June 2011—up 45 percent from comScore figures for the fourth quarter of 2010. What’s more, the newest generation of bank customers, those 18 to 32 years old, are embracing the latest digital technologies even more rapidly. Currently 70 percent of them own smart phones and 50 percent use those devices for banking.

For in-branch merchandising, these trends suggest the following:
• Branch visits present a key opportunity to reinforce brand, build customer relationships, and cross-sell other products and services to customers.
• Signage used in branches needs to be as engaging as the technology customers hold in their hands and encounter in other retail situations, at work, and at home.

The use of a digital signage system can help banks take advantage of these opportunities. Digital signage systems are rapidly becoming an essential part of a bank’s overall in-branch marketing strategy and provide novel opportunities to innovate through experiential design. These systems are particularly ideal for displaying messaging designed to build a bank’s brand and promote products and services. Unlike static paper posters, digital signage can provide the motion and message sequencing necessary to engage the customer’s attention when they first enter a branch, ultimately helping to build and expand customer relationships.

Read the full Solution Achieves Digital Signage Success in Retail Banking Case Study.