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GameServers Case Study: Responding to the Call of DutyCase Study Intel® Xeon® processor 5600 series Enterprise Server Performance: Data-Intensive ComputingGameServers expands data center capacity with Intel® Xeon® processor–based servers, delivering outstanding performance to millions of new gamers worldwide To support the much-anticipated multiplayer launch of Activision’s Call of Duty: Black Ops* game, hosting provider GameServers needed to substantially expand its data center capacity, delivering outstanding performance for millions of new players while controlling power, cooling, and real estate costs. The company decided to build a cloud environment stretching across 25 data centers with new servers based on the Intel® Xeon® processor 5600 series. The new servers increased processing density by 150 percent, enabling GameServers to provide an exceptional gaming experience while keeping customer pricing low. Challenges• Increase capacity. Provide the server capacity to support millions of new gamers around the world for the multiplayer version of Call of Duty: Black Ops. • Control costs. Minimize hardware acquisition, power, cooling, and real estate costs to sustain profitability and maintain low pricing for customers. • Deliver outstanding performance. Build an infrastructure that can deliver an exceptional game experience even with thousands of players online simultaneously. Solution • New servers with Intel® Xeon® processors. The GameServers team used Supermicro SuperServers* based on the Intel Xeon processor 5600 series to refresh its existing 14 worldwide data centers and add 11 more, building a cloud environment for the new game. Impact • Expanded capacity. GameServers expanded its data center capacity by 75 percent, accommodating the launch of a tremendously popular game while helping to prepare for future releases. • Increased density, lower costs. With 150 percent greater processing density than previous-generation servers, the new servers enable GameServers to control operating expenses and keep customer pricing low. • Improved performance. The new Intel processor–based servers help deliver an outstanding gaming experience even with thousands of simultaneous players. Read the full GameServers Responding to the Call of Duty Case Study.
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