Mappy Case Study: Mapping the Future
Intel® Xeon® processor 5500 series strengthens Mappy’s marketplace position by helping it launch new business services
Mappy, a fully-owned subsidiary of the Pages Jaunes Group, is a key player in the European online map market segment. It provides a range of detailed, localized maps for France, the UK, Spain, Italy, Germany, and Belgium. The maps are supplemented with an array of local detailed knowledge, such as weather reports, the cheapest petrol stations, hotels and even where to park your car (e.g., in a remote London suburb). Its website is one of the top 25 most visited sites in France with approximately 8 million unique visitors each month. The site is absolutely central to Mappy’s business. The company also provides application programming interface (API) services for businesses and services.
Challenges
• High performance.
• Company was relaunching its website and, with 8 million unique visitors each month, needed guaranteed performance and reliability
• New services, new customers.
Mappy was also offering new services to the business and application developer community and needed to underpin its key production applications with guaranteed availability
Blade servers.
Stripped out 32 IBM* servers powered by rival processors, replacing them with 10 HP* blade servers powered by Intel® Xeon® processor 5500 series
• Business-critical. Switched its key production applications, such as databases, running on100-150 HP servers to 50 HP blade servers powered by the Intel Xeon processor 5500 series
Impact
• New platform. Gains new, high-performing, stable platform to re-launch business critical website and new business services
• Data center gains. Requires fewer services and less data center space and lowers energy costs while maintaining same TCO as with a larger number of IBM servers
• Reduced energy.
Electricity consumption fell from 55 kVa (kilovolt amperes) to 40kVM
Read the full Mappy: Mapping the Future Case Study.
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Mappy Case Study: Mapping the Future
Intel® Xeon® processor 5500 series strengthens Mappy’s marketplace position by helping it launch new business services
Mappy, a fully-owned subsidiary of the Pages Jaunes Group, is a key player in the European online map market segment. It provides a range of detailed, localized maps for France, the UK, Spain, Italy, Germany, and Belgium. The maps are supplemented with an array of local detailed knowledge, such as weather reports, the cheapest petrol stations, hotels and even where to park your car (e.g., in a remote London suburb). Its website is one of the top 25 most visited sites in France with approximately 8 million unique visitors each month. The site is absolutely central to Mappy’s business. The company also provides application programming interface (API) services for businesses and services.
Challenges
• High performance.
• Company was relaunching its website and, with 8 million unique visitors each month, needed guaranteed performance and reliability
• New services, new customers.
Mappy was also offering new services to the business and application developer community and needed to underpin its key production applications with guaranteed availability
Blade servers.
Stripped out 32 IBM* servers powered by rival processors, replacing them with 10 HP* blade servers powered by Intel® Xeon® processor 5500 series
• Business-critical. Switched its key production applications, such as databases, running on100-150 HP servers to 50 HP blade servers powered by the Intel Xeon processor 5500 series
Impact
• New platform. Gains new, high-performing, stable platform to re-launch business critical website and new business services
• Data center gains. Requires fewer services and less data center space and lowers energy costs while maintaining same TCO as with a larger number of IBM servers
• Reduced energy.
Electricity consumption fell from 55 kVa (kilovolt amperes) to 40kVM
Read the full Mappy: Mapping the Future Case Study.
