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Co-Branding Enhances Product MarketingThroughout the world, retail customers of Wincor Nixdorf* are sold on Intel® technology. Wincor Nixdorf is one of the world’s leading providers of IT solutions and services to the retail and retail banking industries. The company is among the first embedded systems manufacturers to enroll in the Intel® Brand Advantage Program and harness the Intel® brand to help boost salesHeadquartered in Paderborn, Germany, Wincor Nixdorf* is a leading provider of retail programmable point of sale (ePOS) products and operates in 100 countries worldwide. With more than 1.6 million retail POS units shipped to the field, Wincor Nixdorf is a market leader in Europe and is gaining market share in Asia, North America, the Middle East and Latin America.Continuing this market share expansion is a principal objective, and co-branding with Intel plays a key role, explains Gerhard Schiller, who directs product development for Wincor Nixdorf’s retail division.Read the full Co-Branding Enhances Product Marketing Case Study.
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