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Creating the Ultimate Performance

Follow Lady Gaga and Intel as music and technology intersect for an experience to remember. Watch her relentless pursuit of artistic expression as she prepares for a GRAMMYS performance brought to life through Intel Innovation.

Presenting the Lady Gaga Experience

An unprecedented, technology-infused GRAMMYS Moment–premiering a multi-year partnership between Intel and The Recording Academy®.

GAGA UNIMAGINED

Watch the new TV commercial that sets the stage, the crowd, and the world on fire through innovative and explorative technology.

DOCUMENTING THE MAGIC

Witness the backstage action as Haus of Gaga and Intel pursue one idea after another to innovate the impossible.

Making Magic With Technology

Intel’s collaboration with Haus of Gaga brought technology and art together in an entirely new way. Watch behind-the-scenes videos about making the magic happen.

One Ring to Rule

See how the Intel® Curie™ board was embedded in Lady Gaga’s rings, allowing her to control visual effects with gestures she made while performing.

The Many Faces of Gaga

Watch as infrared photography and 3D modeling powered by Intel® Core™ processors create the magic behind Lady Gaga’s constantly shifting makeup.

Robots Getting Down

Groove with a trio of six-axis robots bringing Lady Gaga’s piano to life, accompanied by a troupe of robot backup dancers powered by Intel® Curie™ modules.

Magneto the Supercomputer

Check out Magneto, the supercharged Intel® work station that powered Lady Gaga’s creative vision with four Intel® Xeon® processors, each with 15 cores—all hyperthreaded.

BEHIND THE SCENES: GAGA CHOREOGRAPHY

Choreographer, Richy Jackson, shares insights into his role in Haus of Gaga and helping push creative boundaries on stage.

BEHIND THE SCENES: THE GAGA PARTNERSHIP

Intel Director of Technology, Paul Tapp, explains why Intel and Lady Gaga are the perfect match.

BEHIND THE SCENES: HAUS OF GAGA TEAM

XO Creative Technologist, Nancy Tilbury, discusses the limitless creativity of working with Lady Gaga.

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Experience Innovation with Intel

Technology is expanding the human experience. Explore some of the ways Intel is leading the charge.