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4th Generation Intel® Core™ Processors Transform the Shopping ExperienceDriving enhanced user experiences in retail environments with the 4th generation Intel® Core™ processor familyChallenges• Retail is changing, with modern shoppers empowered as never before by greater choice and access to data about everything from products to pricing.• Brick-and-mortar businesses now compete head-to-head with smartphone comparison shopping in-store.• Exciting new models of engagement like touch, gesture, and voice make shoppers expect retail interactions to be rich, engaging, and immersive.• Connecting and managing disparate in-store devices puts pressure on retail staff and can result in inconsistent consumer experiences.Solutions• One-size-fits-all print advertising is replaced by personalized, rich media experiences and directed ads through devices at the edge (ATM, kiosks, signs) that bring online experiences into the store.• Traditional customer loyalty cards and coupon schemes are replaced by customized offers and product information in real time, for maximum shopping value.• Enhanced security and manageability, and breakthrough performance allow customers to check out anywhere in the store, or use their phones for tap-and-pay transactions.Read the full 4th Generation Intel® Core™ Processors Transform the Shopping Experience Solution Brief.
Overview: Highlights the benefits and enhancements of the platform. (v.001, May 2011)
Video analysis helps retailers optimize sales, operations, and security. (v.1, Feb. 2011)