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Intel Ireland’s Log on Learn Program

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Technology changes in the last two decades have changed the way we work, live, and play. While the younger generation cannot live without email, instant messaging, and social networks, the older population seems to find itself on the outside of this technology transformation.
At Intel, our focus is not simply on the technology we make, it’s on how technology can be used to change people’s lives. For that reason Intel, (in collaboration with Microsoft and An Post), created a school-based program called Log On, Learn (LOL), where teenagers provide one-to-one mentoring to help older adults become confident technology users and use PCs and the Internet in meaningful ways. By helping older adults overcome their fears of technology, LOL makes it more likely that they will have the skills to research their health conditions, access e-government services and remain connected to family and friends.
Intel devised the training modules and all associated supporting materials for the schools. Microsoft contributed expertise and funding for the hotline and website to support the program. An Post, one of Ireland’s largest companies, saw LOL as a natural extension of its national adult literacy campaign and supported the initiative with a national television advertising campaign.
The program is seen as a great learning experience for the young student ‘teachers’, as stated by the Minister for Older People, Máire Hoctor T.D., “This (program) will undoubtedly provide numerous benefits for the students, including the development of their research, marketing and teaching skills, as well as the chance to enhance their interpersonal communications”. All the while, the seniors are getting connected in this technology era. One older participant in County Cork said, “What a great bunch of lads we have teaching us. We’re learning loads and now I can use the mouse, email, the Internet, and even book flights”.

Read the full Intel Ireland’s Log on Learn Program Case Study.