Redefining the In-Vehicle Experience

Giving Automakers an Edge by Powering Incredible Experiences

 

Giving Automakers an Edge by Powering Incredible Experiences

 

Top Trends

  1. 1

    Compute per watt is becoming the key metric in enabling next-generation in-vehicle experiences.

  2. 2

    Car buyers are continually demanding more intuitive and automated UX/HMI design along with better video, connectivity, and camera capabilities.

  3. 3

    Sales of connected car technologies are estimated to triple in the next 5 years.

The Future of Driving Is Written in Silicon
After more than 100 years of incremental development, the automotive landscape has changed forever. Accustomed to an always-on world of instant information and media, today’s consumers are demanding that the digital experience of driving—derived from sensors, touchscreens, CPUs, data centers, and services—be just as compelling as the experience provided by turbochargers, pistons, and drive shafts. The rapidly growing world of data analytics is also driving change by offering compelling ROI for fleet operators and empowering entirely new business models. And when fully autonomous driving is achieved, leaps forward in automotive performance will be measured more in compute per watt than they ever were in horsepower. Those who maintain their edge in automotive will be those who are best prepared to take on the compute, sensor fusion, and computer vision challenges required to deliver experiences far beyond anything that has yet to be seen in a showroom.

ROI from IVE: Increasing Investments and Driving Sales
Automakers are going to be putting more money toward engaging, digitally driven in-vehicle experiences (IVE) in order to take advantage of increased consumer interest. According to a recent PwC study, automakers are projected to increase spending on digital technology for premium models by 10 percent of total vehicle sales by 2021, more than double the current level. Annual sales of connected car technologies are expected to deliver sound ROI, and are expected to triple to more than USD 130 billion (EUR 116 billion) by 2021.

Enabling the Next Era of In-Vehicle Experiences
With technologies that span the car, connectivity, and the cloud, Intel is building a new class of smart and connected solutions for transportation. The latest Intel® processors, together with Intel’s advancements in LTE modem and 5G technology, significant investment in research, and acquisitions of innovative partners such as Arynga, Itseez, and Altera, can lower the cost and complexity of deploying incredible in-vehicle experiences across fleets and brands.

Impressive Compute Power Where and When You Need It
Incorporating additional screens, digital instrument clusters, and heads-up displays to deliver information and interactive content requires more powerful graphics performance. More sensors for advanced driver assistance systems (ADAS) requires a seamless human-machine interface (HMI) with improved sensor fusion and better time coordination. Designing interactions that are more natural requires better language processing and system responsiveness. Each of these enhancements demands more and more from the compute modules incorporated into the vehicle. A platform based on the newest Intel processors addresses this by offering substantial compute for in-vehicle infotainment (IVI), digital instrument clusters, ADAS, and other aspects of the in-vehicle experience. This powerful processing comes in a low-power and highly scalable package that can accommodate a wide variety of designs. It also offers impressive graphics capabilities and hardened security features—all based on scalable Intel® architecture.

User Experience Leadership
Success in creating in-vehicle experiences goes beyond hardware and software and into understanding drivers and passengers as human beings. Intel has been conducting extensive direct user experience research led by dedicated teams of social scientists and making deep investments in academic research. We are also engaging in collaborative design with key industry leaders and experiential analysis to advance HMI design within the environment of a vehicle. This research, paired with platforms built on the latest Intel processors, enables the industry to deliver intuitive, new in-vehicle experiences that keep the driver focused on the road ahead.

Lower Development Costs and Complexity
Automakers and suppliers alike need to find ways to dramatically reduce time to market, complexity, and development costs in order to deliver these new experiences to a wider market. Platforms built on the latest Intel processors make adding enhanced and exciting new features simpler and more cost-effective, enabling automakers to maximize value while delivering on, and even accelerating market demands. In addition, Intel’s industry-leading software tools, operating system (OS) support, and development platforms help streamline development processes while heightening innovation.

The Auto Industry Builds on Intel
Intel is collaborating with leading automotive software vendors such as Wind River, Green Hills, and QNX to provide solutions for next-generation in-vehicle experiences. There are more than 30 vehicle models on the road today using Intel® silicon for in-vehicle experiences. Currently, Intel is engaged with about 50 different automakers worldwide to develop in-vehicle experiences fueled by Intel technology. What’s more, Intel technology supports every major automotive OS, including Android* and Linux*.

Redefining In-Vehicle Experiences

Infotainment
More consumers are comparing vehicle models based on Internet-enabled media features like those they use daily on their smartphones. Bringing this experience into the vehicle requires touch and voice control, connectivity to mobile devices, and upgradability throughout the life of the vehicle. Performing updates to your vehicle’s system software and apps will soon be as essential as oil changes. With high performance compute, visually stunning graphics, and support for Ultra HD 4K video, platforms built on the latest Intel processors enable automakers to create intuitive, new in-vehicle experiences. What’s more, Intel® architecture offers manageability features that can greatly reduce the costs automakers incur in maintaining a vehicle’s software and keeping it up to date.

Digital Instrument Clusters
Instrument clusters that use high-resolution displays are used by automakers to create meaningful rewards for drivers. They can animate and change configuration to deliver critical information more effectively—and personalizing the driving experience makes it more engaging. The newest Intel processors deliver stunningly crisp and lifelike graphics for digital instrument clusters with Ultra HD 4K resolution. As this experience becomes a standard feature on most vehicles, it’s essential for automakers to employ power-efficient and scalable compute modules to drive the demands of next-generation displays and support the consolidation of ECUs where possible to simplify designs and reduce costs.

Rear-Seat Entertainment
Choice is always the key driver when it comes to entertainment. Intel is working with top automotive brands to deliver uniquely compelling entertainment options for passengers. A single next-gen Intel processor can match the highest resolution commonly available at home while running three independent displays at once. This will greatly reduce the complexity of rear-seat entertainment designs while giving each passenger the entertainment of their choice.

Other Use Cases
Intel hardware and research are driving advancements in other key use cases that are empowering compelling in-vehicle experiences:

  • Navigation systems will help people find and get where they want to go more safely and more seamlessly due to higher resolution, more responsive displays; real-time traffic and rerouting from the cloud; and hands-free natural language interactions.
  • External cameras drive data analytics to deliver critical information and awareness more intelligently, thanks to the improved video processing capability of the latest Intel processors.
  • Driver assistance systems that deliver real-time driver feedback are saving money and lives by helping drivers correct undesirable behaviors.
  • Heads-up displays are increasing both safety and driver engagement, but require continually advancing video capability and exceptionally high levels of coordination between cameras, sensors, and the compute core of the vehicle.

Beyond the Expected
What will the experience of driving the car of the future be like? At Intel, we are working to make that experience more engaging and more human than seems possible by today’s standards. And we’re doing it by delivering more compute performance; greater video, imaging, and computer vision capabilities; and enhanced flexibility in both design and architecture that will enable automakers to innovate more on the experiences than on system integration.

The future of driving is being defined now, and with Intel technology helping to power it from car to cloud, the future will be here sooner than many might expect.

The Future of Transportation Starts Here


Read more about advanced solutions for the future of driving.

As the automotive landscape undergoes massive change, what will give automotive companies a fighting chance to keep up with the increasingly rapid pace of innovation, especially in this era of the connected, automated, and IoT-enabled car? The answer: open source software.

Watch the webinar