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e-Learning Best Practices - Intel® Thought Leadership

Intel® Learning Series: Ethnographic Research

Intel Thought Leadership

Intel continues to collaborate with experts in education and eLearning fields to determine the most effective way to teach using technology. Intel’s Emerging Markets Platform Group is charged with bringing together the technological know-how and thought capital necessary to create the Product Reference Designs partners and manufacturers use to build classmate PCs around the world.

An integal piece of that puzzle is ethnographic and field research. School visits started in 2006 in both emerging and mature markets. Since the project’s inception, researchers have visited 2000+ classrooms in 36 countries.

Trained researchers met with teachers and principals as well as pedagogic and IT coordinators to observe how computers are used in classrooms and home settings. The research focused on understanding the value of integrating technology into education and the obstacles end-users encountered in the teaching and learning process. The Intel® Learning Series has been rooted in this foundation of research ever since.

Current and future users also benefit from key learnings gained from previous deployments. As Intel Learning Series and classmate PCs become more common in classrooms, the pool of knowledge about the program increases, allowing Intel to refine the product reference designs for future implementations. Collaboration with academics and educational consultants have also been integral, particularly in Brazil, Mexico, the US, Sweden, Chile, and PRC. 

“It’s our job to go out into the world and find out what it’s like to be other people….We try to understand what it’s like to be that student, or that teacher.” – Tony Salvador, Director of Research, EMPG.

Intel in Education

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