Acxiom Case Study: Transforming IT
IBM eX5* Systems Help Acxiom Transform IT With 5th Generation IBM Enterprise X*-Architecture
Founded in 1969, Acxiom is a leader in marketing services and technology that combine consumer data and analytics, databases, data integration, and consulting to enable marketers to successfull y reach their audiences. From its headquarters in Little Rock, Arkansas, and offices in the U.S., Europe, Asia-Pacific, the Middle East and South America, Acxiom provides its information management services to the global marketplace. Acxiom is a US$1.1 billion company with 5,700 clients in 40 countries. It sends 1.5 billion emails a month, supports 17 percent of the postal mailings sent in the United States and counts 350 of the Fortune 500 as its customers.
But according to John Meyer, Acxiom CEO and president, what makes Acxiom different is its ability to make marketing measurable. “It’s not something you find every day,” he says. “But with Acxiom, it is measurable, it is addressable. Our customers can measure their marketing efforts.”
Supporting worldwide business with massive IT operations
In every way, Acxiom’s clients’ marketing efforts can be measured. Acxiom’s IT infrastructure to do this is massive. The company has operated as many as 23,500 servers concurrently. Its Arkansas data center alone measures 250,000 square feet. This infrastructure conducts 2.5 trillion transactions a month. It handles 12 petabytes of data—a number that doubled in a recent 18-month period and that promises to double again soon. The company maintains over 7,000 databases including marketing services and outsourcing clients and lays claim to one of the largest instances of Oracle software in the world.
Read the full Acxiom Transforming IT Case Study.
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Acxiom Case Study: Transforming IT
IBM eX5* Systems Help Acxiom Transform IT With 5th Generation IBM Enterprise X*-Architecture
Founded in 1969, Acxiom is a leader in marketing services and technology that combine consumer data and analytics, databases, data integration, and consulting to enable marketers to successfull y reach their audiences. From its headquarters in Little Rock, Arkansas, and offices in the U.S., Europe, Asia-Pacific, the Middle East and South America, Acxiom provides its information management services to the global marketplace. Acxiom is a US$1.1 billion company with 5,700 clients in 40 countries. It sends 1.5 billion emails a month, supports 17 percent of the postal mailings sent in the United States and counts 350 of the Fortune 500 as its customers.
But according to John Meyer, Acxiom CEO and president, what makes Acxiom different is its ability to make marketing measurable. “It’s not something you find every day,” he says. “But with Acxiom, it is measurable, it is addressable. Our customers can measure their marketing efforts.”
Supporting worldwide business with massive IT operations
In every way, Acxiom’s clients’ marketing efforts can be measured. Acxiom’s IT infrastructure to do this is massive. The company has operated as many as 23,500 servers concurrently. Its Arkansas data center alone measures 250,000 square feet. This infrastructure conducts 2.5 trillion transactions a month. It handles 12 petabytes of data—a number that doubled in a recent 18-month period and that promises to double again soon. The company maintains over 7,000 databases including marketing services and outsourcing clients and lays claim to one of the largest instances of Oracle software in the world.
Read the full Acxiom Transforming IT Case Study.
