Creating a 21st Century Retail Experience
Intel is transforming retail by offering optimized and personalized shopping experiences. Technological innovations from Intel make it possible for merchants to communicate one-on-one with each shopper by using video analytics and face detection to serve up targeted digital signage. Touch-screen in-store displays allow shoppers to do product research and comparison while in the store, bridging the online and in-store shopping experience. In supermarkets, shoppers can use similar touch screens to choose a recipe for dinner and pull up the list of ingredients. They’ll even have a store map to show the location and price of each item, all at the touch of their fingertips.
The connected store
As shoppers become more and more tech savvy, retailers are challenged to meet new sets of consumer expectations. The connected store is a retail model that uses Intel® technologies across entire operations—from the loading dock to the checkout aisle—to help generate greater customer satisfaction and increased revenue opportunities.
Intel-powered digital signage
Dynamic digital signage systems powered by Intel® technology can both serve up targeted media and track the effectiveness of each display. These multimedia signs deploy anonymous video analytics and face detection to tailor the messages based on the age and gender of the approaching shopper. In addition, these signage systems can track the eyeballs that view each sign, recording how much time is spent looking at the ad. This allows merchants and advertisers to analyze and measure the effectiveness of each message. Armed with this information, retailers can target and engage their audiences like never before.
Opportunities at the point of sale
The use of intelligent computing technology at the point of sale (POS) offers businesses and customers an improved transaction experience. For customers, these systems offer convenience and security, while businesses will see improved efficiency and profitability. Applications are varied and can include:
- Banking ATMs
- Wireless transactional devices
- Interactive/self-service kiosks
- POS terminals and ticketing machines
- Supply-chain management
Intel is leading the way to an innovative and effective retail environment. By augmenting the in-store shopping experience with the best of online capabilities, Intel’s technological advances are enabling merchants to better serve their customers and increase profitability. These innovations also allow consumers to get the most out of their shopping experience.