Sunday Studio at The Museum of Contemporary Art (MOCA)

The Museum of Contemporary Art, Los Angeles director Jeffrey Deitch and "Friends of MOCA" collaborators, including recording artist Santigold and actor Gael García Bernal, discuss how one becomes an artist—and the importance of art education at a young age—in this profile of the museum's Sunday Studio program. Ultrabooks™ were donated to MOCA to help enable creative learning, and we see how Ultrabook technology enhances the Sunday Studio curriculum, which, as Deitch puts it, helps the world invest in creativity and the sophistication of our youth.