Coming to New York City January 16–17, 2012
For more than a century, the world’s top brands and retailers have converged in New York to kick off the year with new ideas and strategies for retail. Intel is back again in 2012, showcasing our latest innovations and transformative ideas for retail marketing and merchandising.
The National Retail Federation conference and expo takes place January 16–17, 2012. Intel teams have been busy throughout the year developing retail technologies, forming strategic relationships with leading brands, and working with retailers to deliver visually stunning, customer-engaging experiences.
NRF attendees will see a range of these experiences on display. They will also see the ways Intel® technology is enhancing the customer experience, reducing management expenses, and providing measurable retail marketing solutions.
The technology behind the various retail experiences
The NRF conference will give visitors an opportunity to see Intel solutions for a range of brands and retail environments—from digital signage and point-of-sale to kiosks and vending machines. Intel® Core™ processor–based technology continues to expand the realms of possibility, leading to more immersive retail experiences while delivering customer data and analytics to inform that all-important metric, ROI.
Here is a sampling of the amazing retail technologies present at the NRF:
Coca-Cola* wireless signage
Intel technology enabled Coca-Cola to wirelessly connect product displays and digital signage, thereby increasing placement flexibility, minimizing deployment effort, and enabling remote management opportunities.
Kraft* Jell-O iSample
Intel collaborated with Kraft to develop an immersive customer experience that combines interactive visual merchandising, self-service sampling, and audience detection technology.
Macy’s* Beauty Spot
Macy’s teamed up with Intel introduce a new face for their cosmetics counters. The Beauty Spot gives customers a way to evaluate cosmetics with brand-enriching extensions to social media and mobile devices.
HSN* immersive touchwall
HSN worked with Intel to develop a one-of-its-kind “HSN New York Pizza Party” touchwall. At 13 x 8 feet, this interactive experience engages consumers in malls, sporting arenas, airports, and other high-profile venues.
Rite Aid* holographic signage
Intel helped Rite Aid bring 3D holographic digital signage to consumers—attracting customers to stores, increasing brand visibility, and providing new ways to engage shoppers while tracking customer behavior.
Petrobras* station experience
Intel teamed up with energy giant Petrobras to transform South American fueling stations into personalized experiences, combining license-plate recognition, digital signage, interactive kiosks and more.
LEGO* digital signage
Intel technology brings LEGO* digital signage to life with intelligent onscreen LEGO characters that mimic the every move of passing shoppers, draw crowds, and entice customers into stores.
Inwindow* experience stations
Intel and Inwindow* Outdoor took a dramatic leap forward in retail by creating “experience stations” that combine 70-inch touch-screen displays, near field communications (NFC), 3D cameras, and gesture-controlled interactions.