A key component of intelligent systems in retail
The expansion of digital signage is creating vast new opportunities for retail. In stores, airports, malls, and even gas stations, retailers are discovering new ways to engage customers with rich multimedia content that they can manage remotely while measuring for effectiveness against sales goals and objectives.
Digital signage is just one of the components of the Intel Connected Store model for better, more immersive retail experiences. To learn more, watch this Connected Store video, read about Intel's vision for retail, or explore developer resources for digital-signage design.
Digital signage innovations
Whether incorporated into a point-of-sale end-cap display, used as a stand-alone marketing system at an airport, or designed to draw customers to interactive vending systems, digital signage is expanding rapidly. Intel-based digital signage can interact intelligently with consumers via a range of digital media—from HD and 3D video to touch-enabled displays to gesture-controlled screens.
Web, mobile, and social integration
When in-store digital signage connects to the Web, social media, and mobile devices, it becomes an engaging access point to a wealth of information—for consumers and retailers alike. Consumers get the experience of shopping online along with the chance to physically compare products and services. Best of all, they can start enjoying their purchases on the spot.
Increasingly, these digital signs can go further—delivering coupons, shopping lists, recipe suggestions, and product information to customer mobile devices. In South America, for example, Intel technologies play a key role in the Petrobras* Gas Station of the Future, where digital signage applications such as RFID technology can recognize patrons and print out driving directions.
A sales tool for retail associates
The benefits of networked signage also extend to retail employees. Sales associates can use intelligent digital signage to demonstrate products to customers, provide training, check inventories, and more. These all contribute to better overall customer satisfaction and loyalty.
Central management and control
Digital signs with Intel® Active Management Technology (Intel® AMT) can deliver rich multimedia content while enabling remote management, advanced security, energy savings, and lower total cost of ownership. The benefits are both practical and measurable. For example, systems can be scheduled to automatically turn on and off, dramatically reducing power consumption. Plus, as more and more systems operate over Wi-Fi networks, implementation gets even easier.
Signage interchangeability with OPS
Intel developed the Open Pluggable Specification (OPS) to simplify the installation, usage, maintenance, and upgrade of digital signage infrastructure. The OPS helps make digital signage devices more intelligent and connected while reducing costs by ensuring that components are interchangeable by design.
What’s more, installing Intel-based digital signage gives retailers a way to implement scalable applications that can network easily with other equipment. This approach further safeguards interoperability and simplifies application upgrades in a way that allows users to future-proof technology investments.
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