Leading UK distributor turns to Intel and Microsoft training program to drive business forward
Challenges
• Grow revenues. In the face of increasing economic gloom, KMS Components wanted to strengthen its market-leading position and increase revenues
• Address customers’ business needs. Small and medium business (SMB) customers have specific security, performance and mobile needs and are more interested in what technology can do for the business rather than in technology features
Solutions
• Working together. Intel and Microsoft provide a joint training program, Accelerate SMB, designed to help IT resellers increase revenues by focusing on customers’ business needs
• Latest technologies drive business. Accelerate SMB focuses on the business benefits of 2nd generation Intel® Core™ vPro™ processors together with Microsoft Windows 7 and Microsoft Office 2010. Together, these address the security and performance needs of SMBs
Impact
• Dissemination. Following completion of the training program, Alan Preston of KMS Components encouraged the sales team to use a business-focused sales drive developed around 2nd generation Intel Core vPro processors together with Microsoft Windows 7 deployment and Microsoft Office 2010
• Climbing revenues. In the five months following the adoption of the new sales approach, KMS monthly revenues rose approximately 72 percent. It is also anticipating an annual revenue rise
• Remarkable gains. The revenue increase is even more remarkable given that at the time uncertain economic circumstances were causing the company’s competitors to lose revenue
Flexible working
Founded in 1994, KMS Components (KMS) is a Cardiff, Wales-based IT distributor that has grown to become one of the largest and most influential trade suppliers of computer components within the UK. It also manufactures consumer electronics under the CnM Lifestyle* brand.
The key to its success has been the willingness and flexibility to offer a wide range of computer components, ranging from monitors, processors, and memory upgrades to motherboards, optical drives and hard drives.
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Leading UK distributor turns to Intel and Microsoft training program to drive business forward
Challenges
• Grow revenues. In the face of increasing economic gloom, KMS Components wanted to strengthen its market-leading position and increase revenues
• Address customers’ business needs. Small and medium business (SMB) customers have specific security, performance and mobile needs and are more interested in what technology can do for the business rather than in technology features
Solutions
• Working together. Intel and Microsoft provide a joint training program, Accelerate SMB, designed to help IT resellers increase revenues by focusing on customers’ business needs
• Latest technologies drive business. Accelerate SMB focuses on the business benefits of 2nd generation Intel® Core™ vPro™ processors together with Microsoft Windows 7 and Microsoft Office 2010. Together, these address the security and performance needs of SMBs
Impact
• Dissemination. Following completion of the training program, Alan Preston of KMS Components encouraged the sales team to use a business-focused sales drive developed around 2nd generation Intel Core vPro processors together with Microsoft Windows 7 deployment and Microsoft Office 2010
• Climbing revenues. In the five months following the adoption of the new sales approach, KMS monthly revenues rose approximately 72 percent. It is also anticipating an annual revenue rise
• Remarkable gains. The revenue increase is even more remarkable given that at the time uncertain economic circumstances were causing the company’s competitors to lose revenue
Flexible working
Founded in 1994, KMS Components (KMS) is a Cardiff, Wales-based IT distributor that has grown to become one of the largest and most influential trade suppliers of computer components within the UK. It also manufactures consumer electronics under the CnM Lifestyle* brand.
The key to its success has been the willingness and flexibility to offer a wide range of computer components, ranging from monitors, processors, and memory upgrades to motherboards, optical drives and hard drives.
