How do you work with customers? Describe your
engagement processes.
Q12:
We market and license our products directly to enterprise customers over the Web and through system integrators; in
addition, our products are available indirectly through value added resellers, value added distributors, and OEMs.
Resellers run the range of providing purchasing and fulfillment support, to complete consulting, assessment, and
implementation services. These channels are supported by technical and relationship sales managers from Citrix.
Microsoft has a large ecosystem of ISV, systems integrator, and infrastructure partners to provide customers with
a choice of desktop virtualization solutions to address their business pain points. Microsoft engages with its
customers through our worldwide account teams.
IT pros can also leverage our Windows 7 Accelerate and VDI Accelerate programs to jump start their Microsoft
desktop virtualization proofs of concept and pilots. Contact your local Microsoft account teams for more detail.
Scense is distributed by Scense premium partners and resellers. In most cases, a proof of concept is set up by the
Scense partner. First line support during the proof of concept is handled by the Scense partner. In specific cases, a
direct touch approach is used, meaning Scense personnel supports the partner during the engagement of a customer.