Out of this kind of analysis, you can then group users with similar requirements into segments that can be individually addressed. However, always use the fewest number of segments that will meet your requirements. Too much complexity in the planning stages can make a project too difficult or impractical to implement. To the right are examples of potential user segments. These may fit some scenarios within your organization, but even if they’re not applicable to your organization, they provide guidance on how these segments can be constructed.
Uses a stationary office setup within a cube environment and accesses a high number of specialized business applications. Works primarily in the organization’s lab using a shared workstation, collaborating face-to-face or via a pager. Works in a cube environment using a wired connection and a desktop PC equipped with computing- and graphics-intensive applications. Needs to pull large amounts of data from the network. Spends little time in the physical office; most time is spent working from home, traveling, and working from customer sites using a laptop and smartphone equipped with general apps. Tends to be in senior management, with high expectations for personalization and privacy. Moves often among cube, conference rooms, shared workspaces, etc., using a wirelessly connected laptop equipped with general apps.
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