 | Now open for business, Intel AppUpSM center provides visibility, traction, and protection from piracy for developers creating apps for netbooks. With 10 million units shipped in the first quarter of 20101 alone (compared with 6 million units in the same quarter last year), netbooks represent one of the most dynamic sectors of the computer market today. In addition to Intel AppUpSM center the Intel® AppUpSM Developer Program helps keep the virtual shelves stocked by providing developers with powerful tools, such as SDK’s easy deployment and validation, vibrant online community, and expert advice so you can create and sell the fun and useful apps that your customers want. Introducing a Software Store That Caters to Developers Where is the best place to find potential customers for your apps and participate in a thriving netbook and mobile computing market? A convenient, trusted, and developer-oriented distribution channel is Intel AppUp center itself, accessible through a downloadable client designed for the netbook form factor. With Intel AppUp center running on a netbook, consumers will be able to:
- Scan featured apps
- Search available apps by category, age and type
- Survey ratings from other users
- Check out the latest software releases
One of the key objectives of Intel AppUp center is to forge a direct link between the developer and consumers. With Intel AppUp center, you have the opportunity as a developer to build a reputation for your business and your software products by providing quality applications that enhance your customers’ experience inspiring positive feedback and earning consumer kudos through a progressive rating system. Consumers can see at a glance Intel Staff Picks, Top Rated, and Most Downloaded apps, as well as peruse feedback from other customers.
Customizable, co-branded stores for OEMs will extend the reach of Intel AppUp center to consumers with specific mobile computing devices, opening an additional sales and distribution channel for developers that create software targeting specific those mobile computing devices.
Developers Listen to Direct Consumer Feedback Intel’s David Elfi, who recently presented a session at OSCON 2010 discussing MeeGo and the AppUp marketplace, said in an interview2 with Linux magazine, “The AppUp Center is a new application that is easy to install and it is intended to create a new distribution for consumers who are looking for ease of use, easy installation—to find all the applications they need in one place. Basically, it is a one-stop shop and I urge every consumer to deliver feedback straight to the developers and take advantage of that communication.”
“The killer feature for MeeGo and AppUp is that it is going to be available for all these different form factors. That is a brand new market and you will be able to run an application in a netbook and then go to a smartphone and have the same user experience. The biggest challenge is to let the developers know about it.”
Building Exceptional Apps for the Hottest Devices Through the Intel AppUp Developer Program, developers can access the tools, SDKs, and runtime components to develop apps. Active forums to support a wide range of development projects deliver expert advice and guide developers and ISVs through the experience of getting applications validated and posted for distribution in Intel AppUp center. Today, the primary focus is on netbooks, but Intel AppUp center is rapidly gearing up to support a broadening range of Intel® Atom™ processor-based devices.
As a part of the acceptance process, applications submitted for sale in Intel AppUp center storefront go through a validation process and meet certain requirements for ease of use. Esteban Prospero, who heads the Intel innovation team that created Intel AppUp center, noted, “We are asking developers to make some changes in their installers, so that software can really install silently and get information from our SDK for determining what components need to be installed. In other areas, we are asking them to provide different kinds of icons that will be more compelling to consumers with a small form-factor device. The validation process looks at these kinds of things and many more, which actually ends up providing more value for consumers. When there is more value for consumers, there is immediately more value for ISVs, because they can sell more and they can reach more people who are more interested in their products.”
Engage directly with customers around the world to sells apps, build a reputation, and expand your presence in the marketplace. To find out how you can add to this open, flexible, and powerful platform, go to the Developer FAQ and take a look at Intel AppUp center.
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