Digital media is everywhere and the software companies that harness it most effectively will have a competitive edge. Intel is bringing its technical resources and expertise together to assist Intel® Software Partner Program members in this effort with a particular focus on next-generation graphics platforms. Media acceleration solutions are in the pipeline at Intel and they’re designed to help future-proof your code and streamline your workflow. Take advantage of these resources by starting your development project with the new Media Acceleration technology focus area.

Supporting the most common digital video formats while ensuring high-performance across a broad spectrum of target platforms can be a complex task. The Media Acceleration technology focus area—available through the Intel Software Partner Program—can help you meet these challenges.

By implementing fundamental media operations, such as video encoding, decoding, and pre-processing through a single API, you can focus more on innovation and less on mastering the intricacies of multiple formats and platforms. Incorporate the latest advances to boost performance with Intel’s growing family of chipsets that employ Intel® graphics technology, and the soon-to-be-released Intel® Architecture codenamed Larrabee.

With the Media Acceleration technology focus area in the Intel Software Partner Program, you’ll gain access to tools and resources to help you achieve maximum performance on platforms based on Intel Architecture. With digital media applications becoming an increasingly important part of the software mix, developers are looking for the right tools and techniques to keep them at the top of their game.

Start your media-acceleration project on the right track with free access to the Intel® Media SDK. The universal API helps streamline development of applications that work with video. Freed from the need to create separate code paths for each targeted graphics platform, developers can use the Intel Media SDK to produce trend-setting applications with rich feature sets that provide enhanced customer experiences.

The Intel Media SDK offers these key benefits to software companies working on video applications:

• Exceptional video performance
• Coding productivity
• Built-in future proofing

Instead of a development path where you have to produce individual, hardware-specific code for each supported platform, the Intel Media SDK lets you target a range of graphics platforms through a single API that provides tuned functions for video pre-processing, encoding, decoding, and transcoding. Applications produced with this SDK will be able to tap into the available performance capabilities of the platform on which they are running.

To those developers looking to the future (and who isn’t these days?), the Intel Media SDK helps you future-proof your code. Applications written today will be able to take advantage of hardware acceleration capabilities of upcoming architectures, including products based on Larrabee. By creating custom DLLs, the capabilities of the API can also be extended to include third-party codecs or specialized, vendor-specific routines.

Intel Software Partner Program members such as Corel, CyberLink, and Sonic Solutions, are already putting the Intel Media SDK to work, using the functionality of the API to improve the video performance of their applications and to simplify their development workflow. True to its mission, the Intel Media SDK lets developers easily capitalize on the graphics hardware acceleration available on targeted systems with reduced effort and stellar results.

“When Intel decided to provide a consolidated framework as part of the Intel Media SDK, we received that as great news. We are always looking to reduce the overhead of maintaining platform portability. With the Intel Media SDK, our applications can be developed once and then we will be able to take those applications to a number of different hardware platforms.”
Louis Chen, Senior Product Manager, CyberLink

What’s the next step in the development of your digital-media application? Start a new project and select the Media Acceleration technology focus area.

Then, download the Intel Media SDK and incorporate one or more API calls into your video-oriented applications. You’ll find that tapping into the benefits hardware acceleration is surprisingly easy with the Intel® Media SDK.