Intel Business Exchange aims to give program members the means to increase sales, building the value of their program membership along with their success. Members tailor involvement to their particular needs, and the more you put into your participation, the more value you get back out:
- NEW! Software and Partner Directory. Through self-service participation, you manage your own highly visible, no-cost listing for your company and products. The directory features robust search and browsing by category, as well as direct access to key metrics and product performance reporting. Featured products are highlighted on the home page for added visibility.
- Software Download Store. Making products available for sale through this resource enables participants to reach new buyers through Intel-sponsored marketing campaigns. Using the Software Download Store, you can promote your product directly to qualified and interested buyers, increasing your market reach.
- Solutions and Services. This section of Intel Business Exchange includes externally hosted Software-as-a-Service (SaaS) applications, large-scale business and security solutions, and communication solutions such as email and voice over IP.
Intel invests in attracting customers to Intel Business Exchange through advertisements, search engine marketing, banner ads on websites, and a variety of other means. When you take advantage of Intel Business Exchange as a venue to publicize and sell your products you reap the rewards of those marketing efforts.
Software and Partner Directory listings are available to potential customers in a growing number of languages, which is another aspect of the program that members can use to their advantage. Intel Business Exchange provides you an opportunity to create localized listings that allow your target audience to learn more about your product, using their own language.
The Software Download Store is an attractive means for potential customers to shop for software, with an outstanding selection, convenient 24/7 access, and instant delivery by download.
Because Intel Business Exchange is integrated with the rest of the Intel Software Partner Program, it offers opportunities for member companies to differentiate their products from the competition:
- Complete a program project. When you initiate an optimization project with the program, complete it, and file a project completion report, the product's listing becomes eligible to include the fact that it is optimized for a specific technology area, such as multi-core processors or Intel® Virtualization Technology.
- Certify your product. The Intel® Certified Solutions Program allows qualified members to show that their products have met strict quality standards with a special certification badge from Intel on product packaging and in Intel Business Exchange listings.
Both these types of special listings mean that your product will show up when potential customers sort on these properties in Intel Business Exchange Software and Partner Directory. In a universe of expanding solutions, that capability can help give your product an edge. As you develop your relationship with the Intel Software Partner Program further, your company's success grows with your involvement.
