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Intel
® 
Software Partner Program Gives You the Focus to Succeed
with New Technology Focus Areas for Mainstream Graphics and Mobile Internet Devices

Save time and money by taking advantage of hot market segment opportunities with new Intel® Software Partner Program technology enabling options:
  • Graphics Technology Focus Area: The latest integrated Intel® Graphics hardware is immensely popular and more capable than ever, making it a great target for 3D-based mainstream games and creative media applications.
  • Mobile Internet Device (MID) Technology Focus Area: Now that the full-featured Internet fits in your users' pockets, the time is right for a new generation of entertainment, communication, and information applications.

These Technology Focus Areas are designed to help you gain a competitive advantage by optimizing your product for the newest Intel platforms and technology. The Intel Software Partner Program sets the stage for faster time to market, decreased costs, and assistance at the planning, development, and marketing stages.
Extend Your Target User Base with Intel® Graphics
The latest laptop PCs based on Intel® Centrino® 2 processor technology offer next-generation integrated graphics that are more than up to the challenges of mainstream gaming and creative media applications. According to Mercury Research, integrated graphics dominate discrete graphics at a ratio of nearly 2:11, and Intel has the largest market segment share in the category2. Optimizing your software products for Intel Graphics is a smart strategic move:
  • Gaming: Intel® Graphics performance has come a long way and now delivers a high-quality game experience, with capabilities previously possible only through discrete graphics hardware.
  • Creative Media: Makers of mainstream applications for digital video and imaging can grow their potential user base by optimizing their products for Intel Graphics.

Current members of the Marketing Focus Areas for Gaming or Creative Media should especially move to add these new Technology Focus Areas to their projects. As an additional motivation, members can also take advantage of up to a 50 percent rebate on the purchase of a qualified development system.

Makers of games and creative media applications should not pass up the Intel® Graphics market segment opportunity. Savvy software companies are optimizing their products now!

Take the next step: Create a project using the Graphics Technology Focus Area
Succeed More Easily in the New MID Market Segment
Take advantage of the dynamic new MID category, which is predicted to grow from 3.4 million units in 2008 to 90 million units in 20123. This segment allows you to extend your PC-architecture based applications to run on a new category of devices that provides full rich Internet in your pocket. Leverage your existing desktop Linux-based applications for the mobile market, without major re-architecting. The program helps to enable the user interface and mobility modifications that are required, so you get an optimal return on your investment in effort and time. Deliver mobile Linux applications that take advantage of growing usage trends and the capabilities of Internet on the go:
  • Communication: Social networking, blogging, IM/chat, VoIP, and video conferencing
  • Entertainment: Games, video/portable television, Web browsing, pictures, and music
  • Information: Directions, location-based services, news, shopping, and sports

A vital asset to every software company developing for the MID platform, the Mobile Linux Project was initiated by Intel and works closely with the Intel Software Partner Program. You'll access free tools, code, and advice to enable all aspects of writing MID applications from scratch or porting existing desktop applications. There's even a compliance layer that helps assure that your software products can run on any of the growing number of mobile Linux versions supported by the program, helping maximize your target user base. And because Intel was where it all started, members of the MID Technology Focus Area have access to all the platform-defining expertise they need.

Customers want full-function computing and Internet connectivity they can take with them anywhere, and MIDs bring it to them. Savvy software companies help make it happen.

Take the next step: Create a project using the MID Technology Focus Area
Get The Most out of Your Intel Partnership at Every Stage
The new graphics and MID Technology Focus Areas give you access to the world-class expertise that can drive your successful product offering smoothly from the white board to your customers' hands:
  • Plan for business growth. Align your business with industry growth trends using product roadmaps and strategic assistance from Intel.
  • Optimize to run better on Intel technology. Create a project plan with help from Intel and complete the work using development tools and online engineering forums from the program. Complete a report on your optimized solution to get marketing and sales assistance from Intel.
  • Market and sell. Kick your marketing and sales channel into high gear with resources like marketing communications planning guides, brochure and ad templates, expert advice, online marketplaces, and more.

The Intel Software Partner Program can help you take better products to market, get great exposure to new opportunities, and boost your sales. Savvy software companies are making the most of it.