Intel has taken the many good suggestions from our 12,500 Intel® Software Partner Program members to improve our program Web site. You saw the first improvements last May, when we simplified the overall look, streamlined the navigation to program elements, and made it easier to keep track of projects-in-progress.

Now we’re unveiling phase II: a dramatically improved Market & Sell section of the Web site. You told us that it was difficult to access marketing and sales tools when you needed them—often simultaneous to the Develop & Solve stage. So we simplified site navigation to enable you to access most of the marketing and sales tools at any time, during any stage of your optimization efforts.

We’ve also added some basic marketing help for those smaller software companies that don’t have deep marketing expertise or resources. We’ve created a wealth of best-practices marketing advice and how-to guides that will help you understand how to be successful in marketing and sales from both strategic and tactical levels.

You’ll notice a clean, tabbed interface that lets you choose the tools you want to explore, categorized as go-to-market, demand-generation, and sales-boosting tools.

There’s more to marketing success than simply creating a brochure or running an ad. Truly effective marketing starts with sound strategic planning and understanding your customers and markets. In the go-to-market section of the Market & Sell section of the Web site, you’ll find a series of how-to guides for creating planning tools such as marketing plans, marketing communications plans, and product messaging guides. If you’ve never created these types of documents, no need to worry. We’ll walk you through the process each step of the way.

We’ve also provided a series of articles written by third-party marketing experts that serves as a library of marketing and sales best practices. Learn from the pros about marketing strategy, how to market in a down economy, and more. All these planning and educational resources augment your staff with advice and guidance from industry experts, making your marketing efforts more professional and successful.

In addition to marketing planning tools, you’ll find a wealth of demand-generation tools to help you sell your Intel-optimized software. These include access to marketing demo systems, the Collateral Builder tool, guidance on creating customer success stories, sales campaign opportunities, and Intel logos to use in your marketing efforts.

Plus, we understand that it’s not enough to simply give you templates, logos, and copy. If you’ve never created an ad or a brochure, you need more help. That’s why you’ll also find a series of how-to guides on creating ads, case studies, collateral, direct-mail, sales seminars, and other marketing pieces.

We’ve made it much easier to post your products to the Intel® Business Exchange and the Intel® Developer Solutions Catalog, two online resources that extend your visibility to thousands of resellers and small businesses worldwide. The Intel Business Exchange is a collection of online storefronts aimed at audiences that are important to you—at the outset, small and medium business (SMB) owners and resellers. These Intel-hosted storefronts offer small businesses a simplified technology buying experience that allows them to search, select, and purchase proven software and solutions built for the latest Intel platforms and technology.

The Intel Developer Solutions Catalog is a “who’s who” of companies developing leading-edge software for Intel platforms, available to customers and collaborators all over the world. Listing your products here will expand your visibility to partners and customers that would be nearly impossible to reach on your own.

The new Market & Sell section is live now; go check it out! Or, simply go to the Intel Software Partner Program member page and log in. You’ll see any existing projects you have in progress in the new project-plan format.