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Best Practices

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Strategy
Six Smart Tactics for Dealing with Economic Downturn	Successful marketers must be more alert than ever to changing customer needs and competition in economic downturns. The businesses that come out of the recession ahead will have listened carefully to customers and remained focused to identify key buyers and provide profitable and relevant products and services. Read now ›

Six Suggestions for Shaping Your Strategy Program	Managing an effective, on-going strategy program takes commitment. The benefits that accrue from ensuring that everyone in your organization has a common vocabulary about the business and its direction, and that they are involved in developing, implementing or refreshing the strategy, are tremendous. This article discusses six important elements of shaping your company’s strategy. Read now ›

Lead Generation
Social Media 101: Use Twitter to Attract Prospects and Engage Customers	Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer expectations. Twitter is probably one of the best places to test social-media and this article provides some basic guidelines. Read now ›
Find resources to help you go to market, generate demand, and increase sales.

Strategy
Four Steps to Marketing Smarter (and for Less) in Today's Economy	When the going gets tough, the tough get down to business and figure out exactly where they are, how they got there, what it was that originally led them to their days of success, and how they might evolve those strategies to function through the current economy. This article provides the necessary steps that marketers can take to market smarter—and cut back on expenses. Read article ›

Competitive Analysis: Ready When They Are	Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. This article discusses the scope of information that can be gathered and the different types of information that’s useful for different purposes. Read article ›

A Look at Clarity in Positioning	This article address the positioning process including conveying product value to buyers that results in a family of documents which drive all outbound communications. Read article ›

Five Essentials for Marketing Technology in a Down Economy	Successful marketing, in any situation, requires a combination of insight, patience and execution. In today's economic conditions, these requirements are doubly important. This article reviews five basic essentials for getting the most out of your marketing budget. Read article ›

Six Keys to Creating a Winning Marketing Strategy	A major determinant in a product's long-term success is a solid marketing strategy. Unfortunately, in a rush to get a new product to market, many companies don’t invest the time and planning necessary to get a solid strategy in place that can help ensure the product’s success. This article will help address how companies can craft a winning marketing strategy for any product. Read article ›

Lead Generation
Three Steps to Making Valuable Customer Connections on Facebook	Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level. To get you started, we’ve outlined the first steps to take, along with considerations to keep in mind, for building your Facebook fan base and ensuring that your customer connections and interactions remain both positive and enduring. Read article ›

Product Launches
The Product Management Triad	This article provides a product management framework to identify market challenges, build the right solution, and create effective go-to-market strategies. Read article ›

Six Secrets of a Winning Product Launch	A product launch is a critical time for an early stage company. The success of the next product launch could determine if your company survives. This article discusses the keys to a successful launch. Read article ›

Online Marketing
Seven Words That Will Make Your Web Site Worth Viewing	Web site design is about more than layout, markup language, and technical wizardry. Web site design is about communication; it's about turning advertising into content, and content into an experience that viewers will remember. This article provides seven essential words associated with effective Web-marketing. Read article ›

A Primer: What is Search Marketing?	For many companies, the use of search engine marketing is still a new, unproven, and confusing channel. By applying the information gained from articles such as this one, you can begin to incorporate search marketing tactics into your business processes and improve your bottom line. Read article ›

Five Key Considerations Before Launching a Company Blog	Many companies are investigating the possibility of beginning a blog. Every business is made of a unique group of people functioning in a unique culture and every group considering a blog must address unique circumstances to determine whether a blog is feasible. This article will walk you through five key considerations for launching it. Read article ›

New Interactive Tools for the B2B Marketer	To succeed in a cluttered online marketplace, B2B marketers must set themselves apart from competitors. This article discusses necessary interactive tools in order to attract prospects, convert prospects into qualified leads, and assist in making the sale. Read article ›
Find resources to help you go to market, generate demand, and increase sales.

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