Easier to navigate, engage and find the right tools to optimize your software

Today Intel launches improvements to the Intel® Software Partner Program web site. We’ve simplified how you can take advantage of various benefits and technologies and how you manage your software development projects. We’ve made your engagement with the program easier, speedier, and more consistent with the way you do business. It’s all about helping you optimize your software for Intel® technology and speed to market with competitive applications that will fly on the latest Intel processor-based desktop, notebook, and server computers.

Since Intel launched the Intel® Software Partner Program just 18 months ago, thousands of independent software vendors (ISVs) have joined and benefitted from the program’s extensive planning, development, and marketing resources. However, you’ve also been open with suggestions for making the program—and especially the program Web site—more useful and closely aligned to the way you work.

Today we launch a redesign of the Intel Software Partner Program Web site that incorporates your suggestions. It features a cleaner look to minimize confusion, easier navigation to program elements, a more flexible way to engage with the program resources you need, and an easy way to keep track of your software projects in progress.

Intel has replaced market-focused initiatives and technology-enabling projects with a simpler project creation process that allows you to create a software development project customized to your business and your market focus. There’s a handy project wizard that will help you identify the Intel technologies best suited to your application and target software market focus. We’ve made it easier to identify which Intel products and technologies are relevant to your project.

Once you create a project and project plan, the web site automatically recommends the planning, development, and marketing resources best suited to your project and technology focus. The processes have been streamlined. Directions are more concise, with clear indicators that show you where you are in the process of enabling your application and completing your software projects.

For example, if you want to optimize your software for the supply chain management software market, you simply provide the site with information about your target user, computing platform, and software market focus. Based on that information, the site will help you create a customized project plan that provides you with recommendations on which Intel technologies to target in your optimization efforts, technical resources, and even success stories about other companies that have undertaken similar projects. All the resources you need to complete your development work, including technical documents, software development kits, online communities, wikis, blogs, and more, are right there at your fingertips.

From your customized project page you’ll see all the Intel Software Partner Program resources available to you in the Plan & Strategize, Develop & Solve, and Market & Sell sections. Everything is in one convenient, tabbed location so you’re never more than one click away from what you need.

From your project page, you’ll use an intuitive project work page to get an instant view of your project—steps completed, steps remaining, resources available, and even other projects in progress. You can still access your projects or manage your program membership and benefits from your executive “My Dashboard” page.

Now, there are two paths to take your software to market:

1. If you create a project and will be enabling your software for Intel technology, you can access all of the program’s Market and Sell resources. This includes tools for strategizing your market approach, designing compelling marketing collateral, accessing free demo systems for events, and placing your products in the Intel® Solutions Catalog and Intel® Business Exchange.
2. If you have a software product that you’ve already enabled for the latest Intel technology, you can submit a request for your software to be placed into Intel Solutions Catalog and Intel Business Exchange. Both of these online resources expand your reach to market and sell directly to the reseller channel and to small and medium businesses.

Although you can take your Intel technology-enabled software directly to the Intel Solutions Catalog and the Intel Business Exchange without taking it through the project creation process, Intel provides additional marketing assistance to companies that do optimize their software through the program.

All these improvements are live now; You can learn more by visiting the Intel Software Partner Program website and clicking on the website tour guide today. See how the improved website will help you speed your development effort today!