Developing a great software product is only half the battle. Getting it noticed in a noisy, global marketplace is just as important—and sometimes more difficult. The Intel® Software Partner Program can help multiply your sales and marketing resources as you collaborate with industry leaders. You can take advantage of creative sales campaigns, collateral templates, event signage, marketing demo systems, and listing in Intel’s online marketplaces.¹

You spend months, maybe years, developing a winning software solution, only to have it languish in the marketplace for lack of notice. Even more frustrating is when inferior products gain traction and market segment share merely because their companies have bigger marketing budgets.

Members of the Intel® Software Partner Program have the chance to level the playing field with valuable marketing and sales tools. This article will give you an overview of the kinds of marketing and sales assistance you can expect.

Creating professional-looking marketing collateral is expensive and time-consuming. All program members can take advantage of Intel-branded direct-mail letter, postcard, and brochure templates that they can customize and mail to publicize their offerings.

However, once you join a program initiative or technology-enabling project and optimize your solution for Intel platforms and technologies, you also gain access to the Intel® Collateral Builder. The Intel Collateral Builder is an online, wizard-driven tool that you can use to more deeply customize marketing collateral to your needs. You can select your target market, collateral format, colors, images, and copy, add your own copy and event dates, preview the piece, and send it directly to an Intel-approved print vendor or your own vendor with just a few mouse-clicks.

The Intel Collateral Builder is currently available in English, Russian, Spanish, and Chinese. Members access the tool by logging into the program website and joining an initiative or technology-enabling project. If your company has already joined an initiative or technology-enabling project and completed its optimization work, you can then access the tool from the ‘Market & Sell’ phase of any of your current initiatives or projects by selecting it from your partner dashboard.

Another great marketing tool is the free Marketing Asset Kit. Designed to highlight the value of Intel® platforms and technologies as an important element of your solution, these kits—available in English only—are ideal for use at events. These kits include reference cards, notepads, signage, and posters for Intel® Core™2 Duo processors, Intel® Xeon® processors, Intel® Pentium® 4 processors, Intel® Centrino® Duo processor technology, Intel® Viiv™ processor technology, and Intel® vPro™ processor technology, and Intel® Itanium® 2 processors. Eventually, these kits will be replaced by the Intel Collateral Builder and there is a limited supply of these marketing asset kits available, so take advantage of this benefit right away while supplies last!

Take a closer look ›

Another benefit available after you have joined an initiative and optimized your software for Intel platforms is to participate in a sales campaign.² You join with Intel, other ISVs or hardware vendors that contribute to your solution along with an Intel-provided advertising agency to produce a creative, customized direct-mail campaign.

Two leading education software developers and Intel Software Partner Program members, Agilix and Blackboard, teamed up with Gateway to create a portable educational computer and a sales campaign to promote it. The results? “Having our name associated with market [segment] leaders like Intel, Gateway, and Blackboard helps us build relationships and credibility,” says Mark Calkins, vice president of marketing for Agilix. “To produce a campaign of this caliber and breadth would have required two to five people dedicated at least half-time, which are significant resources for us,” adds Calvin Stroud, director of partner marketing for Blackboard. (Read the success story [PDF 629KB])

The Intel Software Partner Program orchestrated another such partnership between Cakewalk, a music technology company, and Sweetwater, a music technology retailer, and also supported their joint efforts with a sales campaign. “I was very excited to see that our sales with Sweetwater for the duration of the campaign have been up over 50 percent, particularly for SONAR. The campaign results were beyond my wildest dreams,” says Carl Jacobson, marketing director for Cakewalk. “The campaign saved a month’s worth of time for three of our employees. It provided tens of thousands of dollars in creative effort that we didn’t have to spend,” adds Adam Cohen, director of business development for Sweetwater. (Read the success story [PDF 1.3MB])

Learn more about sales campaigns ›

As part of your marketing efforts, you probably want to show off your software at industry or local events. Improve your demo’s performance—and highlight your association with Intel—by demonstrating your product on the latest Intel processor-based platform. Skyline Software Systems of Chantilly, Virginia in the United States utilized this benefit. Pini Goldman, Operations Manager, Skyline Software Systems said, “Using an Intel Marketing Demo System helped us generate interest with current and potential customers by allowing us to demonstrate our technologies and enhanced performance on Intel technology-based systems.”

You can apply to use the latest Intel architecture-based mobile, desktop, workstation, or server platforms for up to 30 days, at no charge². We have limited supplies of these marketing demo systems, so reserve yours today!

Learn more about marketing demo systems ›

The Intel® Developer Solutions Catalog is an online resource that makes your products available to customers and collaborators all over the world. This catalog is a “who’s who” of companies developing leading-edge software for Intel platforms. “[The Intel® Developer Solutions Catalog] has created visibility and demand for our company and products, in addition to reducing our marketing costs,” says Ali Abedinzadeh, Samaneh System.

Adds Tamas Kozak of Invictus Games, “[Visibility in the Solutions Catalog makes it] easier to convince game publishers about the range of compatibility and performance quality of our games.”

Once you’re listed in the Intel Developer Solutions Catalog, you’re eligible for listing in the Channel Marketplace, Intel’s online storefront for resellers. Here, resellers can learn about your software and join forces with you to offer complete hardware-software solutions to their customers. It’s easy to sign up: go to the Channel Marketplace benefits page and click the “Apply now” link. Sign and submit the agreement, choose the catalog product you would like to sell, select and complete the product distribution options, and submit the final application.

Both of these resources are available in multiple languages and give your company increased visibility in markets throughout the world.

List your product in the Intel Developer Solutions Catalog today ›

Learn more about the sales and marketing successes that await you in the Intel Software Partner Program by reading the Member News section on our Global & Regional News page. There you will find success stories that tell of our members’ success using program benefits to optimize and thread their software, collaborate with partners, reach new markets, and increase their sales.

¹ Exact level of benefits and support depends on your membership level
² Available to members who are Associate-level or higher.