 | | | | | Join an Initiative Focused on Your Target Market Segment |
The Intel® Software Partner Program is organized into partner tracks that closely align with Intel’s business—digital home, digital office, digital enterprise, and mobility. There are six initiatives that span these tracks—collaboration, creative media, manageability, gaming, ultra-mobile market, and financial services.
Signing up for one or more initiatives gives you a focused way to leverage your program membership. You’ll get market-focused assistance in everything from strategic planning to optimize your applications on Intel® platforms to getting marketing resources and sales campaigns to help you promote your new products. Learn more about Intel Software Partner Program initiatives.
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Software firms gain access to Intel roadmaps, development assistance, global networking, and worldwide awareness from the Intel® Software Partner Program What if you could join a club that gave you front-row seats to Intel’s future product plans, early opportunities to tune your applications on the latest Intel® processors, introductions to 8,000 like-minded peers around the world, and top visibility for your products? You get it all by joining the Intel® Software Partner Program. Read how other members are using this program to grow their business--and how you can, too. 8,000 Members Strong When people think of Intel, they think of hardware. But Intel has a major commitment to software, too. We have worked with software companies all over the world for more than 30 years, helping them optimize their products for Intel® architecture.
The Intel® Software Partner Program gives global software companies the opportunity to collaborate with Intel. This program offers valuable assistance on everything from product planning and development to marketing and sales, and provides specialized resources in fast-growing industries such as collaboration, manageability, financial services, creative media, and gaming. More than 8,000 software companies across North America, Europe, and Asia are participating in the Intel Software Partner Program today, and membership is now opening up to companies in Latin America, too.
What can membership in the Intel Software Partner Program do for you? Let our members tell you themselves! Plan and Strategize Bangalore-based Tecknodreams, maker of IT management software, enjoyed a three-month time-to-market advantage by getting advance insights into Intel roadmaps. “We received early access to critical product knowledge that helped us get ahead of the market curve,” says Shafi Ahamed, founder and chief executive officer of Tecknodreams. “This was critical in helping us gain a competitive advantage with our first management product. By understanding Intel’s technology roadmap, we can better plan our releases to synchronize with Intel’s efforts and take advantage of Intel’s marketing efforts. This helps us access bigger market segments and gain increased recognition1.”
With advance access to Intel roadmaps, you, too, can synch your development efforts to Intel’s and take advantage of ever-improving performance and energy efficiency. You also get access to market research for insight into trends in your industry and target market segments. Develop and Solve Once development begins, Intel Software Partner Program members have technical support, training, access to topical developer communities, and 45-day free trials of Intel® Software Development Products such as compilers and threading analysis tools. “We were able to connect with Intel engineers and fellow software developers by participating in the Manageability Developer Community, where we met people who could answer our questions. We received help during development, test, and benchmarking,” says Swaminathan V, co-founder and director of Tecknodreams.
Códice Software, a Spanish management software company, realized a 40 percent performance improvement in its product after using Intel performance analysis tools and assistance2. QlikTech, a U.S.-based maker of business intelligence solutions, gained access to Intel’s latest multi-core products long before market launch to get a head-start on optimizing its software for those processors. The company also obtained marketing demo systems for proofs-of-concept at customer premises. “For our customers, this is an extremely important additional service,” says Henrik Been, director of product marketing for QlikTech. “We can show directly at the customer’s site how much the improvements in hardware can impact the performance of our business intelligence solution and that an investment in the latest Intel processors is a worthwhile one.”3
Chinese design software maker Yuan Fang Software has been able to take full advantage of Intel® quad-core processor-based technology to expand its market segment share and promote its brand. “Yuan Fang Software is 54 percent faster, and sometimes 100 percent faster, on the Intel® Core™2 Quad processor-based system,” says Hu Yi, vice president of Yuan Fang Software. By working closely with Intel, another Chinese firm, Beijing Perfect World, was able to build on Intel dual-core technology to deliver Perfect World, an award-winning game that offers high-definition views, great audio quality, and exceptional performance4. Market and Sell When your product is ready for market, the Intel Software Partner Program can help turbo-charge your sales and marketing efforts. We’ll feature your products in the Intel® Developer Solutions Catalog, an online resource that makes your products available to customers and collaborators the world over. You can also participate in sales campaigns that pair your product with complementary offerings and give you free access to top-flight creative work from Intel marketing agencies.
Two leading education software developers and Intel Software Partner Program members, Agilix and Blackboard, teamed up with Gateway to create a portable educational computer and a sales campaign to promote it. The results? “Having our name associated with market leaders like Intel, Gateway, and Blackboard helps us build relationships and credibility,” says Mark Calkins, vice president of marketing for Agilix. “To produce a campaign of this caliber and breadth would have required two to five people dedicated at least half-time, which are significant resources for us,” adds Calvin Stroud, director of partner marketing for Blackboard5.
Adds Gateway’s John Costello, vice president of marketing: “The Intel Software Partner Program helps match-make relationships for us with ISVs, and Intel’s introduction carries weight. Campaigns allow us to work together to reach target markets with compelling messages about real solutions to real problems.”
The Intel Software Partner Program orchestrated another such partnership between Cakewalk, a music technology company, and Sweetwater, a music technology retailer, and also supported their joint efforts with a sales campaign. “I was very excited to see that our sales with Sweetwater for the duration of the campaign have been up over 50 percent, particularly for SONAR. The campaign results were beyond my wildest dreams,” says Carl Jacobson, marketing director for Cakewalk. “The campaign saved a month’s worth of time for three of our employees. It provided tens of thousands of dollars in creative effort that we didn’t have to spend,” adds Adam Cohen, director of business development for Sweetwater6. More Detail Available Online Learn more about the successes that Intel Software Partner Program members are having by reading the Member News on our Global & Regional News page. Members are speaking out about the value of their membership. Join us, and you will be, too! |
