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Croma Offers Laptop Theft Protection With Intel® Anti-Theft Service

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Croma Offers Laptop Theft Protection With Intel® Anti-Theft Service

News Highlights
  • First time for all laptop users in India, an anti-theft service being exclusively retailed at Croma
  • New security service will be available on laptops powered by 2nd Generation Intel® Core processors

Mumbai, India, October 17, 2011 – Infiniti Retail Ltd, a 100% subsidiary of Tata Sons Ltd, in collaboration with Intel today announced the launch of Intel® Anti-Theft Service. This first of its kind initiative in India will enable the consumers to safeguard and secure their laptops. Intel® Anti-Theft Service will be exclusively retailed at Croma and can be availed across all the stores from today.

This Service uses Intel Anti-Theft Technology (Intel® AT) built into the laptop hardware as a foundation to lock down lost or missing laptops. Additionally, this Service helps create a secure data vault upon service activation where private files can be encrypted and stored. Croma has collaborated with Intel to provide this service as a paid option to its customers buying laptops that are powered by the 2nd Generation Intel Core processors, from their stores.

“With increased mobility, laptop users around the world face increased risks of theft or loss of device and data. Loss of sensitive data in some cases can be detrimental and expensive,” said George Thangadurai, General Manager of Intel’s PC Client Services. “We are excited to globally collaborate with PC retailers such as Croma to make this Security Service available for Intel Core powered laptop users.”

“Mobile PC usage in India is on the rise and we expect to further accelerate it with the new Ultrabook devices. Protecting users’ sensitive information as well as laptops themselves is paramount,” said R. Sivakumar, Managing Director, Sales & Marketing Group, Intel South Asia. “We are thrilled to see Croma offering Intel Anti-Theft Service for Indian laptop users.”

Intel Anti-Theft Service takes advantage of intelligent hardware to lock down a lost or stolen laptop. It works even if a thief reimages their hard drive, installs a new hard drive, changes the boot order or avoids connecting to the network. A lost or stolen laptop can be locked-down such that it does not boot by sending a notification over the internet or by using intelligent hardware timers on the laptop. This Service also creates a secure data vault on a user’s hard-drive to provide protected storage area for sensitive information. When the laptop is locked-down access to information in secure data vault is locked down as well and cannot be read even if the hard-drive is attached to another laptop.

Laptop owners can display custom message on locked laptops facilitating return by good samaritans and can revive the laptop to its full functionality by using their personal password.

“We are proud to be the first retailer to introduce Anti-Theft service for all the laptop users at Croma. With the launch of this Anti-Theft service, our consumers will now enjoy peace of mind while securing their laptops and their digital lives.” said Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd. “Croma is delighted to partner with Intel for this exceptional service that will provide our customers an opportunity to safeguard their laptops. This initiative evidently affirms the Company’s resolution of bringing world-class shopping experience to its customers.”

Croma will be offering the theft protection service bundled in with select laptops as well as offering it as a paid option starting INR 199 for a period of 2 years from the day the user activates the Service. Intel will be responsible for service hosting, customer support and working with different OEMs to ensure their laptop hardware is embedded with Intel Anti-Theft Technology.

About Infiniti Retail Limited

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched ‘Croma’, a national chain of mega stores of consumer electronics and durables. The first Croma store was launched in Juhu, Mumbai in October 2006. Currently they are operating a total of 59 Croma + 9 Croma Zip store in India, i.e. 13 Croma mega stores and 5 Croma Zip stores in Mumbai, 5 Croma mega stores in Pune 2 Croma stores in Ahmedabad, 2 in Punjab, 2 in Surat, 1 in Rajkot, 1 in Vadodara, 1 in Aurangabad, 12 in Bengalooru, 3 in Hyderabad, 13 Croma mega stores and 4 Croma Zip stores in Delhi NCR and 4 Croma mega stores in Chennai. With ‘Croma’, Infiniti Retail Ltd. has entered into a technical and sourcing agreement with Australian retail giant; Woolworths Ltd. Infiniti Retail Ltd. will own and run the retail operations in India, while Woolworths will provide technical support and strategic sourcing facilities from its global network.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The Company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com .

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

* Other names and brands may be claimed as the property of others.
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