First time for all laptop users in India, an anti-theft service being exclusively retailed at Croma
New security service will be available on laptops powered by 2nd Generation Intel® Core™ processors
Mumbai, India, October 17, 2011
– Infiniti Retail Ltd, a 100% subsidiary of Tata Sons Ltd, in collaboration with Intel today announced the launch of Intel® Anti-Theft Service. This first of its kind initiative in India will enable the consumers to safeguard and secure their laptops.
Intel® Anti-Theft Service
will be exclusively retailed at Croma and can be availed across all the stores from today.
This Service uses Intel Anti-Theft Technology (Intel® AT) built into the laptop hardware as a foundation to lock down lost or missing laptops. Additionally, this Service helps create a secure data vault upon service activation where private files can be encrypted and stored. Croma has collaborated with Intel to provide this service as a paid option to its customers buying laptops that are powered by the 2nd Generation Intel Core processors, from their stores.
“With increased mobility, laptop users around the world face increased risks of theft or loss of device and data. Loss of sensitive data in some cases can be detrimental and expensive,” said George Thangadurai, General Manager of Intel’s PC Client Services. “We are excited to globally collaborate with PC retailers such as Croma to make this Security Service available for Intel Core powered laptop users.”
“Mobile PC usage in India is on the rise and we expect to further accelerate it with the new Ultrabook™ devices. Protecting users’ sensitive information as well as laptops themselves is paramount,” said R. Sivakumar, Managing Director, Sales & Marketing Group, Intel South Asia. “We are thrilled to see Croma offering Intel Anti-Theft Service for Indian laptop users.”
Intel Anti-Theft Service takes advantage of intelligent hardware to lock down a lost or stolen laptop. It works even if a thief reimages their hard drive, installs a new hard drive, changes the boot order or avoids connecting to the network. A lost or stolen laptop can be locked-down such that it does not boot by sending a notification over the internet or by using intelligent hardware timers on the laptop. This Service also creates a secure data vault on a user’s hard-drive to provide protected storage area for sensitive information. When the laptop is locked-down access to information in secure data vault is locked down as well and cannot be read even if the hard-drive is attached to another laptop.
Laptop owners can display custom message on locked laptops facilitating return by good samaritans and can revive the laptop to its full functionality by using their personal password.
“We are proud to be the first retailer to introduce Anti-Theft service for all the laptop users at Croma. With the launch of this Anti-Theft service, our consumers will now enjoy peace of mind while securing their laptops and their digital lives.” said Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd. “Croma is delighted to partner with Intel for this exceptional service that will provide our customers an opportunity to safeguard their laptops. This initiative evidently affirms the Company’s resolution of bringing world-class shopping experience to its customers.”
Croma will be offering the theft protection service bundled in with select laptops as well as offering it as a paid option starting INR 199 for a period of 2 years from the day the user activates the Service. Intel will be responsible for service hosting, customer support and working with different OEMs to ensure their laptop hardware is embedded with Intel Anti-Theft Technology.